Interviews with CEOs and Entrepreneurs about the frameworks they are using to build and scale their businesses.
Episodes
Monday Sep 12, 2022
Monday Sep 12, 2022
Per Sjofors is a six-time CEO, pricing expert, and author of The Price Whisperer: a Holistic Approach to Pricing Power. We talk about price anchoring, the mistakes businesses make with pricing, and how low prices can potentially scare away customers.
Time Stamps
[00:40] Per's entrepreneurial journey
[04:08] Specific problems with modern pricing strategies
[07:00] Reasons why pricing is critical for business success
[09:56] How to develop a practical pricing framework
[12:03] The risk of overcomplicating pricing
[13:59] When and when not to hide prices on your website
[16:11] The psychology behind hidden prices
[18:19] What is price anchoring, and is it effective?
[22:42] How to defend and justify your pricing
[27:01] Can low prices scare away customers?
[28:37] The drawbacks of attracting price-sensitive clients
[30:52] Parting thoughts
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Per's Book - The Price Whisperer: A Holistic Approach to Pricing Power
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