121: Hit the Bullseye with your Content Marketing with Michael Marchese

Michael Marchese is the founder and CEO of Tempesta Media, a managed services provider specialized in performance driven content, social and influencer marketing programs for B2B businesses. We discuss how outsourced content creation works, how to measure content marketing ROI, and the use of technology in content creation.

 

Time Stamps

[00:30] Michael’s entrepreneurial journey 

[04:10] How outsourcing content creation works

[07:05] Finding high-quality outsourced content creators 

[09:24] How content creators create relevant content for clients

[11:22] Is AI the future of content creation?

[13:04] The Tempesta Media Bullseye framework

[16:33] Measuring content marketing ROI

[18:36] How to structure your content marketing efforts

[20:38] Why businesses are outsourcing content to managed service providers

[22:18] The most challenging obstacles of content marketing

[25:27] KPIs for measuring content effectiveness

[27:12] Technology use in content, social, and influencer marketing

[29:03] Parting thoughts 

 

Links and Resources

Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain

Tempestamedia.com

Michael’s LinkedIn