Interviews with CEOs and Entrepreneurs about the frameworks they are using to build and scale their businesses.
Episodes
Monday Nov 07, 2022
Monday Nov 07, 2022
Brandon Peterson is the COO of DPA auctions and CEO of Geokey Inc, a cloud-based mobile access solution for doors, gates, elevators, padlocks, and more. We discuss the 3 Cs of marketing, how to create a care culture in your business, and what it takes to build a competition-proof business.
Time Stamps
[00:26] Brandon's entrepreneurial journey
[03:50] Creating hardware-agnostic software
[04:51] Is it possible to bootstrap a software company?
[06:43] The 3 Cs of marketing framework
[09:16] Why you need to analyze your marketing campaigns
[11:07] Understanding Brandon's Northstar Challenge
[14:14] Developing a care culture in your organization
[16:00] Organizational cultures: Pressure makes diamonds
[17:06] Everything is a process in business
[19:29] How to processize your business
[20:22] Ways to eliminate single-person dependency in your business
[21:37] How to build a competition-proof business
[24:30] Parting thoughts
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
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