Interviews with CEOs and Entrepreneurs about the frameworks they are using to build and scale their businesses.
Episodes
Monday Nov 28, 2022
Monday Nov 28, 2022
Wayne Mullins is a passionate entrepreneur and the CEO of Ugly Mug Marketing, a digital agency whose core business is to deliver results for growth-oriented business. We discuss the benefits of exceeding customer expectations, how businesses can turn strangers into raving fans, and why company culture is your competitive advantage.
Time Stamps
[00:45] Wayne's entrepreneurial journey
[03:50] Wayne's natural progression management blueprint
[05:43] Permission Marketing: Turning strangers to friends to customers
[07:55] The "Know, Like, Trust" factor in business
[09:37] How to turn your customers into brand evangelists
[10:56] Proven strategies to meet and exceed customer expectations
[13:25] Why your culture is your ultimate competitive advantage
[17:51] Balancing autonomy and alignment with accountability
[21:55] How to take your business to new heights
[23:51] Importance of effective communication in an organization
[26:25] Why every entrepreneur needs a coach
[29:20] Parting thoughts
[30:06] Why Wayne named his company "Ugly Mug"
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
SEO Agency Louisiana | Ugly Mug Marketing
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