137: Resurrect Your Direct Mail Campaign with Dave Fink

Dave Fink is the CEO and Co-Founder of Postie, a marketing technology company that has transformed Direct Mail by enabling it to perform like a digital channel. We discuss the new age of direct mail marketing, why customers prefer direct mail over other marketing channels, and the benefits of testing everything in your business. 

 

Time Stamps

[01:10] Dave’s entrepreneurial journey

[04:50] Using direct mail to get past the toughest gatekeepers

[07:15] The challenge with people working from home

[09:22] The evolution of direct mail marketing

[14:09] Comparing the effectiveness of direct mail versus digital marketing

[15:22] How to measure the success of direct mail marketing 

[19:06] Ways to get people to open and respond to your direct mail 

[22:30] Consistency and authenticity are key to business success

[25:41] Why you should never be afraid to test everything

[27:12] Parting thoughts 

 

Links and Resources

Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain

Work with Steve - Stevepreda.com

Dave’s LinkedIn

Postie.com