15: Bezos’s 14 Principles with Steve Anderson

In this episode, I interview Steve Anderson, publisher of a leading industry newsletter on how to maximize your technology in investment and insurance. He recently published a best-selling book titled, The Bezos Letters: 14 Principles To Grow Your Business Like Amazon.

 

Time Stamps

[00:55] How Steve utilized his insurance expertise to successfully write a book about Amazon

[01:29] The biggest risk businesses take is actually not taking enough risks

[03:18] What makes Jeff Bezos unique

[04:33] Taking calculated risks while protecting your downside

[06:10] How Amazon employees get more focus by being obsessed with their customers

[08:56] Jeff Bezos’ long-term thinking

[10:20] Amazon’s business management blueprint

[13:09] Growth principles that can really help grow small to medium-sized businesses

[15:17] What Amazon does to create Jim Collins’s “flywheel effect”

[18:51] The four key growth cycles that every successful company is constantly moving through

[21:30] How to simplify complexity

[25:33] The high-velocity decision-making process

[27:53] The essence of having small teams 

[28:34] The two types of decisions in Amazon

[30:45] Amazon’s hiring process

[32:35] The main idea behind the customer experience pillar

[35:40] Jeff Bezos’ commitment to zero emissions and driving change

  

Links and Resources:

The Bezos Letters: 14 Principles to Grow Your Business Like Amazon

Steve Anderson’s website

Steve's EOS blog

TractionEquity.com

https://StevePreda.com