Interviews with CEOs and Entrepreneurs about the frameworks they are using to build and scale their businesses.
Episodes
Monday Mar 27, 2023
Monday Mar 27, 2023
Tyler Sickmeyer is the marketing thought leader and Founder of Fidelitas, a full-service marketing and advertising agency that serves clients worldwide. He is also the owner of the San Diego Sharks Basketball Team. We discuss the easiest way to build a lead gen flywheel, the benefits of investing in a professional sports team, and how to maximize the ROI of your social media campaigns.
Time Stamps
[00:50] Tyler's entrepreneurial journey
[02:33] Tyler's experience with management blueprints
[05:47] The main cogs in the Omni-channel Flywheel
[07:28] How to maximize your social media return on attention
[10:17] Leveraging the different types of media to drive brand awareness
[12:38] Understanding the strategic partnership approach
[17:20] Tyler's first action when interacting with a new client
[19:17] Why Tyler invested in a basketball team
[23:33] Parting thoughts
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Work with Steve - Stevepreda.com
Good to Great: Why Some Companies Make the Leap...And Others Don't by Jim Collins
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