Episodes
Tuesday Jun 27, 2023
166: Converse Your Way to Customers with Tom Schwab
Tuesday Jun 27, 2023
Tuesday Jun 27, 2023
Tom Schwab is the Chief Evangelist Officer & Founder of Interview Valet, a podcast guesting marketing service helping thought leaders drive growth by leveraging other people's audiences. We discuss the power of podcast guesting, how to use podcasts as a business development tool, and ways to guest on high-quality podcasts.
Time Stamps
[00:35] Tom's entrepreneurial journey
[03:43] Tom's experience with management blueprints
[05:59] How to find podcasts to be a guest on
[08:41] How Interview Valets helps connect guests with great podcasts
[12:11] Benefits of targeting the right audience for your marketing
[13:27] Tools to help you understand your audience better
[15:57] Using podcasts as a business development tool
[20:18] Do people actually check show notes?
[21:42] Understanding video podcasting
[24:24] Podcast marketing with Interview Valet
[26:25] Parting thoughts
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Work with Steve - Stevepreda.com
Lost and Founder: A Painfully Honest Field Guide to the Startup World by Rand Fishkin
PODCAST GUEST PROFITS: Grow your business with a targeted interview strategy by Thomas M. Schwab
Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth by Eddie Yoon
Comments (0)
To leave or reply to comments, please download free Podbean or
No Comments
To leave or reply to comments,
please download free Podbean App.