Interviews with CEOs and Entrepreneurs about the frameworks they are using to build and scale their businesses.
Episodes
Tuesday Oct 03, 2023
Tuesday Oct 03, 2023
Ed Delia is the President of Delia Associates, a branding, marketing, and PR agency focused on B2B businesses in manufacturing, technology, engineering, pharmaceutical, and industrial services. We discuss the importance of an authentic brand-audience connection, how to uncover your ideal target market, and the easiest way to manufacture your brand from scratch.
Timestamps
[00:00] Introduction
[00:35] Ed's entrepreneurial journey
[03:18] The difference between pre and post-internet branding
[05:27] How to realistically and sustainably build your brand
[07:01] The 4Ds to building a brand from scratch
[10:07] Target market and how to uncover yours
[11:52] How to build an authentic brand personality
[14:40] Ways to discover your brand personality
[17:08] Brand-audience connection and why it's important
[20:44] Why brand building is crucial for any sized company
[23:46] Parting thoughts
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Work with Steve - Stevepreda.com
Connect with Steve on LinkedIn
Webinar on Growing Your B2B Organization
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