194: Create Customer Familiarity with Sharekh Shaikh

Sharehk Shaikh, the founder of CleverX, the audience discovery platform for market and product research teams, and the co-founder of Reflow AI, a company that provides AI agents to build and run your HR tasks and workflows. We discuss about the importance of understanding customer needs and building a complete solution, the Create Familiarity Framework, the MVP fallacy and the vision for Reflow AI

 

[00:00] Sharekh's entrepreneurial journey

[02:40] Importance of creating a product that solves a problem

[09:07] Sharekh’s Create Familiarity Framework

[12:04] How can startups effectively build awareness and familiarity for their products?

[19:15] Understanding Customer Pain: The Key to Startup Success

[20:54] Sharekh’s reservation about lean startup and MVP’s

[23:29] MUP versus MVP

[25:02] Vision of Reflow AI

[26:34] Parting Thoughts

 

Links and Resources

• • Steve and Greg Cleary's Book Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
  • Work with Steve - Stevepreda.com
  • Connect with Steve on LinkedIn
  • Sharekh’s LinkedIn
  • Cleverx.com
  • Reflow.ai