196: Productize Your Service with Greg Alexander

Greg Alexander, the founder of Collective54, the mastermind community for boutique professional services firms. We discuss about the secrets of a good mastermind group, the Boutique Framework, steps to productizing a service and how to benchmark yourself as a professional service firm.

 

[00:00] Greg's entrepreneurial journey

[02:37] The secrets of a good mastermind group

[04:29] The Boutique Framework

[08:18] Steps to productizing a service

[12:51] The golden era for professional service firms

[16:12] How to benchmark yourself as a professional service firm

[21:13] The importance of staff utilization

[22:08] Parting Thoughts

 

Links and Resources

• Steve and Greg Cleary's Book Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
• Work with Steve - Stevepreda.com
• Connect with Steve on LinkedIn
• Greg’s LinkedIn
• Collective54.com
• The Boutique: How To Start, Scale, And Sell A Professional Services Firm By Greg Alexander