Interviews with CEOs and Entrepreneurs about the frameworks they are using to build and scale their businesses.
Episodes
Friday Jul 12, 2024
Friday Jul 12, 2024
Eisha Armstrong, Executive Chairman and Co-Founder of Vecteris, is motivated by making a difference and fostering an inclusive, balanced work environment. Her focus is to productize your services to drive success.
We discuss her journey in co-founding Vecteris, a consulting firm helping B2B services organizations productize their offerings. Eisha shares her insights on scaling businesses through technology, standardization, and addressing urgent customer problems. Her framework includes productizing services, bundling additional services, and developing SaaS products. She emphasizes the importance of innovation and leveraging generative AI to improve service delivery.
(0:42) Eisha’s path to Vecteris
(6:19) The Productization Spectrum framework
(10:16) Deadliest sins of productization
(18:49) Eisha’s new book
(20:22) Learn more about Eisha
Links and Resources
- Eisha’s LinkedIn
- Books by Eisha Armstrong
- Explore Steve Preda Business Growth tech https://stevepreda.com/business-growth-tech/
- Follow video shorts of current and past episodes on LinkedIn https://www.linkedin.com/company/stevepreda-com/
- Management Blueprint Podcast on Youtube https://bit.ly/MBPodcastPlaylistYT
- Steve Preda’s books on Amazon https://www.amazon.com/stores/author/B08XPTF4ST/allbooks
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