Interviews with CEOs and Entrepreneurs about the frameworks they are using to build and scale their businesses.
Episodes
Monday Jan 18, 2021
Monday Jan 18, 2021
Rahul Alim is the president and CEO of Custom Creatives, a full-service digital marketing firm in Los Angeles. The agency specializes in high impact marketing solutions for small to medium sized businesses. Rahul also founded Follow Up Monster, a platform that enables businesses to pursue leads through automation.
Timestamps
[00:55] Rahul Alim’s journey into entrepreneurship
[02:26] What makes a good digital marketing agency
[05:16] Establish standard procedures for the business' longevity
[08:35] Businesses scale faster with simple processes
[12:41] Small businesses’ competitive advantage over major brands
[16:33] Outsourced marketing as an investment in your business
[19:59] Choose a digital marketing agency that’s a good fit for your business
[22:56] Marketing strategies should be needs-based
[26:55] Business needs and marketing landscape constantly change
[30:29] How Custom Creatives creates its own global talent pool
[33:51] The importance of websites in marketing and SEO
[37:06] Blogs show expertise and convert potential customers
[39:39] Improve your marketing through 3 concrete steps
Links and Resources
https://StevePreda.com
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