240: Make the Machines Get You with Jason Barnard

Jason Barnard, Founder and CEO of Kalicube, is driven by a passion to help “make the machines get you” by controlling how search engines and AI platforms perceive and represent you online.

 

We learn about Jason's transformation from being known as a cartoon blue dog to becoming a recognized digital marketing expert. He explains his Kalicube Process, a three-phase framework that includes Understandability, Credibility, and Deliverability. This process helps people and organizations build a consistent and accurate online presence. He emphasizes the power of controlling one's digital footprint and provides practical strategies for future-proofing digital search strategies across platforms like Google, Bing, and ChatGPT.

 

(0:34) Jason’s personal Why

(3:18) The Kalicube Process

(24:01) Utilizing SEO for your branding

(27:55) Future of digital marketing

(30:42) Find out more about Jason

 

Links and Resources

• Jason’s LinkedIn 
• Kalicube 
• Test-drive the Summit OS® Toolkit: https://stevepreda.com/summit-os-toolkit/
• Management Blueprint Podcast on Youtube https://bit.ly/MBPodcastPlaylistYT 
• Steve Preda’s books on Amazon https://www.amazon.com/stores/author/B08XPTF4ST/allbooks 
• Follow video shorts of current and past episodes on LinkedIn https://www.linkedin.com/company/stevepreda-com/