Management Blueprint

https://feed.podbean.com/profservtraction/feed.xml

Interviews with CEOs and Entrepreneurs about the frameworks they are using to build and scale their businesses.

Episodes

Monday Aug 09, 2021

52: Get Inside Your Customer’s Why with Lynn Whitbeck

Monday Aug 09, 2021

Lynn Whitbeck is the President and CEO of Future Forward Sales, a specialist B2B sales consulting business focusing on the process, methods, and psychology of sales development. We talk about the customer journey map, emotions during the sales process, and the ever-evolving relationship between sales and marketing.

Timestamps

[00:40] Lynn Whitbeck's entrepreneurial journey

[02:35] The links between sales and leadership

[04:19] Lynn's experience with management blueprints

[07:28] How to create a practical customer journey map

[10:22] How to address the gaps in your customer experience strategy

[11:45] Think like your customer or lose the sale

[13:40] Driving sales with powerful emotional triggers

[16:40] The ever-evolving relationship between sales and marketing

[19:30] Understanding the customer 'why' and why it matters

[22:20] Why asking the right questions is crucial for the sales process

Links and Resources