Interviews with CEOs and Entrepreneurs about the frameworks they are using to build and scale their businesses.
Episodes
Monday Oct 04, 2021
Monday Oct 04, 2021
Brian Burke is the founder and chief “Mac Man” at SellYourMac.com, the world’s most trusted and highest-rated Apple trade-in company. We talk about the booming market for second-hand Apple products, the benefits of exceptional customer service, and LinkedIn profile optimization strategies.
Timestamps
[00:34] Brian’s entrepreneurial journey
[02:21] The booming market for second-hand Apple products
[03:32] The type of Apple products Brian and his team purchase and the ones they don’t
[04:28] Brian’s experience with management blueprints
[06:50] The benefits of exceptional customer service
[08:42] Scaling customer service in a growing organization
[09:48] The average lifespan of Apple products
[12:32] How to know when it’s time to upgrade your computer or laptop
[12:47] Brian’s ideal buyer persona
[15:41] How personal touches drive repeat business
[16:50] Brian’s formula for building a solid company culture
[17:42] Sell Your Mac’s company purpose
[18:59] Brian’s 10-year vision for Sell Your Mac
[20:17] How to optimize your LinkedIn profile like a pro
[23:36] Parting Thoughts
Links and Resources
Complete the Buyability Assessment for Your Business
https://StevePreda.com
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