67: Train Your Digital Employee with Stormie Andrews

Stormie Andrews is the president of Yokel Local, an inbound marketing agency and HubSpot partner that helps companies generate revenue, reduce sales cycles, and increase customer lifetime value. We talk about the world’s best buyer persona system, customer delight, and the six-step inbound marketing methodology. 

 

Time Stamps

[00:30] Stormie's entrepreneurial journey

[01:58] Stormie's experience with management blueprints

[05:36] Strata levels of work and organizational structure

[20:08] Introducing the World's Best Buyer Persona System 

[11:26] The definition of a 'digital employee'

[14:14] How to identify your ideal buyer persona

[17:58] Why most companies have multiple buyer personas

[19:45] Buyer personas in the franchise space 

[21:51] Emotional messaging: What is it and how does it work?

[23:13] Applying Maslow's Hierarchy of Needs to sales and marketing

[25:35] Action and inaction beliefs 

[27:21] How to use neuro-linguistic programming to improve your marketing efforts

[30:26] A practical illustration of neuro-linguistic programming

[34:31] Stormie's six-step inbound marketing methodology.

[38:41] What is customer delight?

[40:25] Parting thoughts

 

Links and Resources

Stormie’s LinkedIn

Stormie’s Website

The World's Best Buyer Persona System by Stormie Andrews

YokelLocal.com

Outbound Air by Tom Foster 

Steve Preda's Book: Buyable

Complete the Buyability Assessment for Your Business

https://StevePreda.com