Interviews with CEOs and Entrepreneurs about the frameworks they are using to build and scale their businesses.
Episodes
Monday Dec 27, 2021
Monday Dec 27, 2021
Tyler Pigott is the Founder and CEO of Lone Fir Creative, a digital marketing agency that gives structure to an entrepreneur’s vision. We talk about the StoryBrand framework, practical brand strategies, and how emotions influence buying behaviors.
Time Stamps
[00:27] Tyler’s entrepreneurial journey
[02:20] How entrepreneurs develop visions for their business
[04:48] Tyler’s experience with management blueprints
[07:23] The StoryBrand framework and how to get the most out of it
[10:23] Understanding the hero’s journey in the StoryBrand framework
[12:03] How emotions influence buying behaviors
[13:33] Dissecting Tyler’s concept of an ambitious brand
[16:24] Reasons why some businesses decide against pursuing growth
[17:53] What is brand strategy?
[20:45] The relationship between brand strategy and business growth
[22:42] How small businesses articulate brand promises
[23:48] Principles for finding your brand’s point of view
[26:35] The importance of building your company’s “Why”
[31:39] How to methodically build your marketing muscle
[35:32] Parting thoughts
Links and Resources
Building a StoryBrand by Donald Miller
Complete the Buyability Assessment for Your Business
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