Interviews with CEOs and Entrepreneurs about the frameworks they are using to build and scale their businesses.
Episodes
Monday Jan 03, 2022
Monday Jan 03, 2022
Andrew Miller is the co-founder and VP of strategy at Workshop Digital, a search engine marketing agency that helps sales teams generate and convert sales qualified leads. We talk about the cost of customer acquisition, task-relevant maturity, and understanding the ROI of your marketing efforts.
Time Stamps
[00:31] Andrew’s entrepreneurial journey
[02:16] Andrew’s experience with management blueprints
[06:01] What is Task Relevant Maturity?
[10:00] How CEOs can prioritize their marketing activities
[14:52] Why your brand doesn’t have to be everywhere to win in marketing
[18:06] Understanding the ROI of your marketing efforts
[21:30] Lead generation and the cost of customer acquisition
[25:49] How small businesses can get the most out of their marketing efforts
[29:22] Sales Qualified Leads versus Marketing Qualified Leads
[33:33] Parting thoughts
Links and Resources
High Output Management by Andy Grove
Andrew’s email: Andrew@workshopdigital.com
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