Interviews with CEOs and Entrepreneurs about the frameworks they are using to build and scale their businesses.
Episodes
Monday Jan 31, 2022
Monday Jan 31, 2022
David Warschawski is the CEO & Founder of Warschawski, the #1 rated U.S. marketing communications agency. He is also the founder and managing partner of W Ventures, a VC firm that provides early-stage startups with venture capital, marketing support, office space, and mentorship. We talk about brand values, emotive branding, and the effectiveness of intent-based marketing.
Timestamps
[00:47] David’s entrepreneurial journey
[02:58] David’s experience with management blueprints
[03:56] Brand values: A competitive advantage for your business
[06:51] The circle of goal setting
[08:12] Values that define Warschawski’s brand
[08:54] Making your brand stand out with emotive branding
[10:25] How emotional branding helps businesses stand out from the competition
[11:36] Practical examples of emotive branding
[14:56] How emotional branding speaks to consumers’ heart
[16:44] Clever ways to make your digital agency stand out
[21:17] David’s definition of “marketing against intent”
[22:45] Intent-based marketing and why it’s so effective
[24:57] The pros and cons of the spray and pray marketing approach
[26:21] Most effective ways of identifying and evaluating early-stage companies
[28:33] A simple but effective marketing strategy for startups
[31:08] Why data-driven marketing is more effective than making informed guesses
[32:09] W Ventures’ startup investment strategy
[36:06] Parting thoughts
Links and Resources
Beyond Entrepreneurship by James Collins
Buyable: Your Guide to Building a Self-Managing, Fast-Growing, and High-Profit Business
Complete the Buyability Assessment for Your Business
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