Interviews with CEOs and Entrepreneurs about the frameworks they are using to build and scale their businesses.
Episodes
Monday Feb 14, 2022
Monday Feb 14, 2022
Don Neal is the Founder of 360 Live media, an award-winning event strategy, marketing, and design agency that helps associations maximize the impact of their events. We talk about the reasons why people attend events, the rise of the experience economy, and the effectiveness of a premium pricing strategy.
Time Stamps
[00:30] Don Neal's entrepreneurial journey
[01:35] The scary aspects of Don’s entrepreneurial quest
[02:37] The building of a strategic business plan
[05:01] Don’s experience with management blueprints
[07:05] How to emotionally detach yourself from your business
[09:51] The four dimensions and the six R's in Don’s management blueprint
[13:16] Reasons why people attend events
[15:22] The rise of the experience economy
[16:59] How 360 Live Media pivoted to virtual events during the pandemic
[19:25] How Don used trust to convince his clients to move with him to the virtual events space
[20:32] Premium pricing strategies and why they can be so effective
[23:16] Leading strategic change in associations
[28:01] How Don successfully sold his company
[30:51] Parting thoughts
Links and Resources
The Experience Economy by Joseph Pine
Buyable: Your Guide to Building a Self-Managing, Fast-Growing, and High-Profit Business
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