Interviews with CEOs and Entrepreneurs about the frameworks they are using to build and scale their businesses.
Episodes
Monday Jul 03, 2023
Monday Jul 03, 2023
Justin M. Nassiri is the CEO of Executive Presence, a social media service that provides a fully managed LinkedIn presence for top CEOs in a way that is authentic, efficient, and measurable. We discuss the benefits of having a CEO who is active on LinkedIn, ways to stay top of mind on LinkedIn, and why managing a personal brand is a full-time engagement.
Time Stamps
[00:44] Justin's entrepreneurial journey
[02:30] The evolution of Justin's business
[06:00] Justin's experience with management blueprints
[10:00] The best way to post on LinkedIn
[11:57] Why CEOs should rethink their social media presence
[16:55] How to monetize your executive branding efforts
[21:27] Ways to become relevant daily on LinkedIn
[22:38] Do CEOs need to become active on social media?
[26:33] Parting thoughts
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Work with Steve - Stevepreda.com
Tuesday Jun 27, 2023
Tuesday Jun 27, 2023
Tom Schwab is the Chief Evangelist Officer & Founder of Interview Valet, a podcast guesting marketing service helping thought leaders drive growth by leveraging other people's audiences. We discuss the power of podcast guesting, how to use podcasts as a business development tool, and ways to guest on high-quality podcasts.
Time Stamps
[00:35] Tom's entrepreneurial journey
[03:43] Tom's experience with management blueprints
[05:59] How to find podcasts to be a guest on
[08:41] How Interview Valets helps connect guests with great podcasts
[12:11] Benefits of targeting the right audience for your marketing
[13:27] Tools to help you understand your audience better
[15:57] Using podcasts as a business development tool
[20:18] Do people actually check show notes?
[21:42] Understanding video podcasting
[24:24] Podcast marketing with Interview Valet
[26:25] Parting thoughts
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Work with Steve - Stevepreda.com
Lost and Founder: A Painfully Honest Field Guide to the Startup World by Rand Fishkin
PODCAST GUEST PROFITS: Grow your business with a targeted interview strategy by Thomas M. Schwab
Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth by Eddie Yoon
Monday Jun 19, 2023
Monday Jun 19, 2023
Christian Banach is the Principal & Chief Growth Officer of Christian Banach LLC. He helps agencies land 6 and 7-figure opportunities predictably through consulting, training, and outsourced lead generation services. We discuss the benefits of mastering your top-of-funnel, ways to provide customized value to clients, and the future of communicating with prospects.
Time Stamps
[00:41] Christian's entrepreneurial journey
[04:08] The PROPEL management framework
[07:20] How to research your audience
[09:49] Why providing value is key for business success
[12:57] How to provide customized value to your clients
[15:48] When and how to contact your ideal prospects
[19:27] The number of iterations it takes to generate desired outcomes
[20:58] Examples of Christian's process at work
[25:07] Best practices for communicating with prospects
[28:30] Parting thoughts
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Work with Steve - Stevepreda.com
Monday Jun 12, 2023
Monday Jun 12, 2023
Manuj Aggarwal is the Founder and Chief Innovation Officer of TetraNoodle Technologies, a premier data science, and AI consulting company focused on helping SMB & SaaS companies unlock the power of data and AI. We discuss ways to effortlessly get people’s buy-in, learning to automate AI processes, and how AI can help grow your business.
Time Stamps
[00:41] Manuj's entrepreneurial journey
[03:35] Manuj’s experience with management blueprints
[05:10] How to effortlessly get people’s buy-in
[09:33] Ways to make your hiring process more effective
[11:29] AI for small to medium-sized businesses
[14:44] How to apply AI to your small business
[18:16] Is it possible to automate AI processes?
[20:43] Utilizing the multiple disciplines of AI
[22:41] What is Natural Language Processing?
[26:20] Ways AI can help grow your business
[30:32] Practical implementation of AI
[33:25] Parting thoughts
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Work with Steve - Stevepreda.com
Monday Jun 05, 2023
Monday Jun 05, 2023
Christopher Brement is the Founder and President of Bramante Homes, an employee-run custom builder that has been building quality, premium, and luxury homes since the 1980s. We discuss the secret source to building luxury homes, why people chose to customize their homes, and the cost of a fiduciary custom home builder.
Time Stamps
[00:31] Christopher’s entrepreneurial journey
[02:30] What it’s like working in the family business
[04:30] Christopher’s experience with management blueprints
[09:27] Building a production home vs custom home
[14:08] The secret source to building a custom home
[17:22] Why people build custom homes
[18:44] Special lifestyles that require special homes
[22:04] Customizing a client’s unique wants
[23:24] Clients with no-budget constraints
[24:58] Change Order when building custom homes
[26:11] The cost of a fiduciary custom home builder
[28:30] Parting thoughts
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Work with Steve - Stevepreda.com
Traction: Get a Grip on Your Business by Gino Wickman
Monday May 29, 2023
Monday May 29, 2023
Leonard Mazur is the Co-Founder, Chairman, and CEO of Citius Pharma, a late-stage biopharma company focused on the development and commercialization of first-in-class critical care products. We discuss the benefits of investing in your professional relationships, investment opportunities in biopharma, and ways to minimize the risks of your investments.
Time Stamps
[00:42] Leonard’s entrepreneurial journey
[04:13] Leonard’s experience with management blueprints
[09:10] Investing in extremely unique opportunities
[10:30] Why believing in your product is essential for success
[12:42] Why you need to invest in your relationships
[16:15] Investing in a Biotech company
[19:02] How to minimize the risk of your investments
[22:49] Parting thoughts
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Work with Steve - Stevepreda.com
Citius Pharmaceuticals in LinkedIn
Monday May 22, 2023
Monday May 22, 2023
Allan Marshall is the CEO of Upexi Inc, a publicly listed investment platform that acquires profitable, data-driven Amazon and eCommerce brands. We discuss ways to scale your retail brand on Amazon, how to invest in an eCommerce business, and the right ingredients for launching an online brand.
Time Stamps
[00:00] Introduction
[01:00] Allan's entrepreneurial journey
[03:58] Market opportunities in the Amazon retail space
[06:07] The greatest barrier to entry for entrepreneurs
[08:32] Ingredients for starting and scaling a brand
[10:20] Uncovering a brand's potential to succeed
[13:39] Allan's experience with management blueprints
[16:15] Types of businesses worth investing in
[19:39] Upexi's attractiveness for retail business owners
[23:01] Acquisitions and engaging with entrepreneurs
[25:40] Parting Thoughts
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Work with Steve - Stevepreda.com
Monday May 15, 2023
Monday May 15, 2023
Mfon Akpan is an assistant professor of accounting at Methodist University. He is also an expert on ChatGPT and the host of the Understanding Accounting YouTube channel. We discuss using AI language models in business, how to ask smart questions on ChatGPT, and ways ChatGPT can supercharge your small business growth.
Time Stamps
[00:00] Introduction
[00:59] Mfon's journey to YouTube success
[04:30] ChatGPT and its use in business today
[07:53] Steve's experience with ChatGPT
[10:14] Understand that ChatGPT is not perfect
[12:56] The fast growth of AI language models
[16:30] The 10 by 10 rule in technology development
[20:46] How to use ChatGPT as a small business owner
[24:07] The birth of the automated AI employee
[27:27] The exciting and scary future of AI
[30:50] How to ask smart questions on ChatGPT
[32:45] Parting Thoughts
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Work with Steve - Stevepreda.com
Monday May 08, 2023
Monday May 08, 2023
Pete Wilkinson is the Founder and CEO of Reclaro 1-3-5, a company focused on helping ambitious CEOs and MDs accelerate their business results using beautifully presented software. We discuss ways OKRs can speed up business success, how to develop persistence in business, and ways to build an unstoppable attitude.
Time Stamps
[00:59] Pete's entrepreneurial journey
[05:10] The 1-3-5 System
[09:33] Vague focus produces vague results
[11:40] How to test your ability to be disciplined
[14:03] Why Pete chose to compete in a triathlon
[19:20] How to develop an unstoppable attitude
[20:24] Why you need a 5-year vision and a 12-month plan
[24:03] Strategy, Revenue, and Outcome
[29:10] How too much detail can negatively affect your results
[32:07] Having 15 key results for everyone in the organization
[35:37] Parting thoughts
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Work with Steve - Stevepreda.com
Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs by John Doerr
Tuesday May 02, 2023
Tuesday May 02, 2023
Tracy Gregorio is the Chief Executive Officer of G2 Ops, Inc - an engineering firm providing clients with cost-effective, model-based cybersecurity solutions tailored to deliver capability against the emergent threats of information warfare. We discuss the evolution of cybersecurity, how to evolve your business into a product company, and the three most important priorities in every business.
Time Stamps
[00:58] Tracy's Entrepreneurial Journey
[02:43] The Birth of G2 OPS
[04:36] The Growth, Security, and Brand Framework
[10:17] Developing Products in the Cyber Security Business
[15:45] How to Create Cyber Resilience in Your Business
[19:18] How Companies Use the Digital Twin Model
[20:47] Ways to Build Profitable Strategic Partnerships
[24:51] Parting Thoughts
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Work with Steve - Stevepreda.com