Episodes

Monday Aug 07, 2023
172: Deliver Better Product, Faster with David Subar
Monday Aug 07, 2023
Monday Aug 07, 2023
David Subar is the Founder and Managing Partner of Interna, an IT Services and Consulting company focused on making product development successful and effective. We discuss the foundation of the lean startup approach, failure as a catalyst for learning, and ways to deliver better products faster.
Time Stamps
[00:50] David’s entrepreneurial journey
[03:27] How to deliver better products faster
[04:57] Ways to make the best market bets
[07:56] How to align market bets with your business strategy
[10:37] The role of failure in learning
[13:20] How to measure results against the objective
[15:49] The consumption of new releases for B2B businesses
[17:27] The lean startup approach
[20:10] Balancing business goals with customer goals
[21:37] How to create a practical test environment for your business
[24:50] Parting thoughts
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Work with Steve - Stevepreda.com
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries

Monday Jul 31, 2023
171: Exude Positive Energy with Nima Shemirani
Monday Jul 31, 2023
Monday Jul 31, 2023
Dr. Nima Shemirani is a Rhinoplasty and Facial Plastic Surgeon at Eos Rejuvenation - a medical office dedicated to all aspects of plastic surgery for the face. We discuss the problem with modern healthcare, how to get the most out of plastic surgery, and ways to exude positive energy in your business.
Time Stamps
[00:52] Nima’s entrepreneurial journey
[02:01] Nima’s experience with management blueprints
[03:29] The problem with modern healthcare
[06:28] How plastic surgery is transforming people’s lives
[08:43] Plastic surgery and whether it’s worth the investment?
[10:38] Leveraging social media for your business
[13:45] Custom-made plastic surgeries according to your personality
[16:20] Loyalty to truth and why it’s important
[19:14] Exude positive energy in your business
[21:45] The exciting future of plastic surgery
[23:45] Parting thoughts
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Work with Steve - Stevepreda.com
Follow Nina on Instagram and TikTok
The Experience Economy by B. Joseph Pine II and James H. Gilmore

Monday Jul 24, 2023
170: Build a VA-Run Company with Joe Rare
Monday Jul 24, 2023
Monday Jul 24, 2023
Joe Rare is the Owner and CEO of Level 9 Virtual, a first-in-class virtual assistants service provider on a mission to give business owners freedom of time and money through outsourcing. We discuss the future of work in an age of virtual assistants, the best places to find trained VAs, and how to build your own VA team.
Time Stamps
[00:55] Joe's entrepreneurial journey
[03:18] Joe's experience with management blueprints
[06:28] Is it possible to outsource your sales department?
[08:58] The benefits of knowing the personality profiles of your VAs
[11:50] The role of the Human Resource VA
[14:27] How to replace yourself in your business
[16:35] The best time to bring in a business integrator
[19:11] The pros and cons of hiring VAs from the Philipines
[22:54] Skills to look out for in a VA
[24:43] How to build your own VA team
[26:20] Tasks to delegate to prospecting virtual assistants
[28:18] Where and how to find trained VAs
[30:17] Parting thoughts
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Work with Steve - Stevepreda.com

Monday Jul 17, 2023
169: Build Your Wealth in 4 Steps with Elliot Kallen
Monday Jul 17, 2023
Monday Jul 17, 2023
Elliot Kallen is the Owner of Prosperity Financial Group, where he helps successful individuals, families, and businesses to build, manage, and protect their wealth. We discuss the four main steps to building wealth, the number one goal for retirees today, and what holistic wealth management is all about.
Time Stamps
[00:37] Elliot's entrepreneurial journey
[02:33] Elliot's experience with management blueprints
[06:13] How to build wealth in 4 steps
[08:56] The two main ways to distribute your wealth
[12:10] How Elliot and his team manage people's assets and money
[14:30] The number one goal for retirees today
[17:31] Elliot's plan for distributing his wealth
[20:56] Parting thoughts
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Work with Steve - Stevepreda.com
Call Elliot on 510-206-1103
Contact Elliot via email - Elliot@Prosperityfinancialgroup.com

Monday Jul 10, 2023
168: Adopt a Culture Operating System with Doug Camplejohn
Monday Jul 10, 2023
Monday Jul 10, 2023
Doug Camplejohn is the Founder and CEO of Airspeed, a suite of Slack apps that help employees feel more connected and appreciated. We discuss how leaders can be more deliberate about building their culture, ways to build relationships among employees in remote settings, and how AI and automation can help facilitate and improve six key points of culture in a business.
Time Stamps
[0:43] Doug’s entrepreneurial journey
[4:11] What does it mean to have an operating system for culture?
[7:34] How COVID emphasized the need for trust among remote teams
[10:22] Automating celebrations in your organization
[11:07] Using AI to pair employees with similar interests
[12:14] A more efficient way to run meeting icebreakers
[14:04] Making intros easier for new employees
[15:13] Connect remote teams through Airspeed Maps
[16:41] Enhancing the shoutouts and recognition process
[18:36] Keeping Airspeed lightweight and sticky
[19:54] What you can expect from the future of Airspeed
[24:29] Parting thoughts
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Work with Steve - Stevepreda.com

Monday Jul 03, 2023
167: Master the LinkedIn Post Framework with Justin Nassiri
Monday Jul 03, 2023
Monday Jul 03, 2023
Justin M. Nassiri is the CEO of Executive Presence, a social media service that provides a fully managed LinkedIn presence for top CEOs in a way that is authentic, efficient, and measurable. We discuss the benefits of having a CEO who is active on LinkedIn, ways to stay top of mind on LinkedIn, and why managing a personal brand is a full-time engagement.
Time Stamps
[00:44] Justin's entrepreneurial journey
[02:30] The evolution of Justin's business
[06:00] Justin's experience with management blueprints
[10:00] The best way to post on LinkedIn
[11:57] Why CEOs should rethink their social media presence
[16:55] How to monetize your executive branding efforts
[21:27] Ways to become relevant daily on LinkedIn
[22:38] Do CEOs need to become active on social media?
[26:33] Parting thoughts
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Work with Steve - Stevepreda.com

Tuesday Jun 27, 2023
166: Converse Your Way to Customers with Tom Schwab
Tuesday Jun 27, 2023
Tuesday Jun 27, 2023
Tom Schwab is the Chief Evangelist Officer & Founder of Interview Valet, a podcast guesting marketing service helping thought leaders drive growth by leveraging other people's audiences. We discuss the power of podcast guesting, how to use podcasts as a business development tool, and ways to guest on high-quality podcasts.
Time Stamps
[00:35] Tom's entrepreneurial journey
[03:43] Tom's experience with management blueprints
[05:59] How to find podcasts to be a guest on
[08:41] How Interview Valets helps connect guests with great podcasts
[12:11] Benefits of targeting the right audience for your marketing
[13:27] Tools to help you understand your audience better
[15:57] Using podcasts as a business development tool
[20:18] Do people actually check show notes?
[21:42] Understanding video podcasting
[24:24] Podcast marketing with Interview Valet
[26:25] Parting thoughts
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Work with Steve - Stevepreda.com
Lost and Founder: A Painfully Honest Field Guide to the Startup World by Rand Fishkin
PODCAST GUEST PROFITS: Grow your business with a targeted interview strategy by Thomas M. Schwab
Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth by Eddie Yoon

Monday Jun 19, 2023
165: Master Your Top of Funnel with Christian Banach
Monday Jun 19, 2023
Monday Jun 19, 2023
Christian Banach is the Principal & Chief Growth Officer of Christian Banach LLC. He helps agencies land 6 and 7-figure opportunities predictably through consulting, training, and outsourced lead generation services. We discuss the benefits of mastering your top-of-funnel, ways to provide customized value to clients, and the future of communicating with prospects.
Time Stamps
[00:41] Christian's entrepreneurial journey
[04:08] The PROPEL management framework
[07:20] How to research your audience
[09:49] Why providing value is key for business success
[12:57] How to provide customized value to your clients
[15:48] When and how to contact your ideal prospects
[19:27] The number of iterations it takes to generate desired outcomes
[20:58] Examples of Christian's process at work
[25:07] Best practices for communicating with prospects
[28:30] Parting thoughts
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Work with Steve - Stevepreda.com

Monday Jun 12, 2023
164: Bond by Sharing your Stories with Manuj Aggarwal
Monday Jun 12, 2023
Monday Jun 12, 2023
Manuj Aggarwal is the Founder and Chief Innovation Officer of TetraNoodle Technologies, a premier data science, and AI consulting company focused on helping SMB & SaaS companies unlock the power of data and AI. We discuss ways to effortlessly get people’s buy-in, learning to automate AI processes, and how AI can help grow your business.
Time Stamps
[00:41] Manuj's entrepreneurial journey
[03:35] Manuj’s experience with management blueprints
[05:10] How to effortlessly get people’s buy-in
[09:33] Ways to make your hiring process more effective
[11:29] AI for small to medium-sized businesses
[14:44] How to apply AI to your small business
[18:16] Is it possible to automate AI processes?
[20:43] Utilizing the multiple disciplines of AI
[22:41] What is Natural Language Processing?
[26:20] Ways AI can help grow your business
[30:32] Practical implementation of AI
[33:25] Parting thoughts
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Work with Steve - Stevepreda.com

Monday Jun 05, 2023
163: Build Your Dreams Into Your Home with Christopher Brement
Monday Jun 05, 2023
Monday Jun 05, 2023
Christopher Brement is the Founder and President of Bramante Homes, an employee-run custom builder that has been building quality, premium, and luxury homes since the 1980s. We discuss the secret source to building luxury homes, why people chose to customize their homes, and the cost of a fiduciary custom home builder.
Time Stamps
[00:31] Christopher’s entrepreneurial journey
[02:30] What it’s like working in the family business
[04:30] Christopher’s experience with management blueprints
[09:27] Building a production home vs custom home
[14:08] The secret source to building a custom home
[17:22] Why people build custom homes
[18:44] Special lifestyles that require special homes
[22:04] Customizing a client’s unique wants
[23:24] Clients with no-budget constraints
[24:58] Change Order when building custom homes
[26:11] The cost of a fiduciary custom home builder
[28:30] Parting thoughts
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Work with Steve - Stevepreda.com
Traction: Get a Grip on Your Business by Gino Wickman