Interviews with CEOs and Entrepreneurs about the frameworks they are using to build and scale their businesses.
Episodes
Thursday Nov 17, 2022
Thursday Nov 17, 2022
TJ Bonaventura is the Co-Founder of StudioPod, a full-service podcast media and production company based in Mexico City. We talk about the processes of using podcasts to create a content engine, how to repurpose your podcast content, and the best ways to promote your podcast.
Timestamps
[00:27] TJ's entrepreneurial journey
[03:19] What is the Podcast Solar System?
[06:33] How to develop a successful podcast strategy
[09:28] Effective ways to repurpose your podcast content
[12:10] How to know if your podcast is successful
[15:01] Why it's an exciting time to be in the podcasting space
[17:03] How to know the type of people listening to your podcast
[17:52] Best ways to promote your podcast
[20:10] Tips for turning your podcast into a blog
[23:33] How StudioPod helps businesses produce podcasts
[26:21] Parting thoughts
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Monday Nov 14, 2022
Monday Nov 14, 2022
Victor Gichun is the Co-Founder of Excess Logic, the number one reverse logistics company which helps over 500 companies remarket and dispose of electronic equipment they no longer need. We discuss the key elements in the Business Success Triangle, the power of visualization, and how to work in the US on a tourist visa.
Timestamps
[00:33] Victor's entrepreneurial journey
[03:20] Victor's journey from Ukraine to the US
[07:27] How Victor found his business partner when he moved to the US
[08:20] The power of visualization
[09:25] The Business Success Triangle
[13:32] What is the experience curve?
[15:17] Using experience to gain a competitive edge in the marketplace
[16:48] Why there's no such thing as overnight success
[19:16] Can you work in the US on a Tourist Visa?
[22:16] Why it's better to focus on one business idea at a time
[23:45] Consistency is the key to business success
[25:17] Business is an evolution, not a revolution
[26:01] Parting thoughts
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Focal Point: A Proven System to Simplify Your Life, Double Your Productivity, and Achieve All Your Goals by Brian Tracy
Thursday Nov 10, 2022
Thursday Nov 10, 2022
Abdullah Boulad is the Founder and CEO of The Balance, an exclusive luxury rehabilitation and recovery treatment centre, specially designed for Ultra High Net Worth Individuals, VIPs, and celebrities. He is also the author of Living a Life In Balance. We discuss the basics of psychological management, how to live a life of balance, and dealing with toxic traits in your business.
Time Stamps
[00:43] Abdullah's entrepreneurial journey
[03:17] Abdullah's transition from finance into the health space
[06:34] Structure your business into a global brand
[10:08] How to use marketing to take your business global
[11:20] What is psychological management?
[13:09] Building empathy and compassion in your business
[14:51] How to deal with toxic traits in your business
[17:56] Why entrepreneurs should genuinely care about their people
[19:31] The reasoning behind Abdullah's rehabilitation and treatment centre
[22:37] Living your life in balance
[27:40] Parting thoughts
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Living a Life in Balance: A Holistic Guide for Physical, Mental, Social, Spiritual Health & Performance by Abdullah Boulad
Monday Nov 07, 2022
Monday Nov 07, 2022
Brandon Peterson is the COO of DPA auctions and CEO of Geokey Inc, a cloud-based mobile access solution for doors, gates, elevators, padlocks, and more. We discuss the 3 Cs of marketing, how to create a care culture in your business, and what it takes to build a competition-proof business.
Time Stamps
[00:26] Brandon's entrepreneurial journey
[03:50] Creating hardware-agnostic software
[04:51] Is it possible to bootstrap a software company?
[06:43] The 3 Cs of marketing framework
[09:16] Why you need to analyze your marketing campaigns
[11:07] Understanding Brandon's Northstar Challenge
[14:14] Developing a care culture in your organization
[16:00] Organizational cultures: Pressure makes diamonds
[17:06] Everything is a process in business
[19:29] How to processize your business
[20:22] Ways to eliminate single-person dependency in your business
[21:37] How to build a competition-proof business
[24:30] Parting thoughts
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Thursday Nov 03, 2022
Thursday Nov 03, 2022
Rob Ashton is the founder and former CEO of Emphasis, a global leader in the professional writing consultancy space, having served some of the biggest tech companies in Silicon Valley and high-ranking government agencies. We discuss how entrepreneurs can release functions in their businesses, critical considerations before hiring your first salesperson, and how to make your words come alive.
Time Stamps
[00:55] Rob's entrepreneurial journey
[02:50] How to make your words come alive
[05:26] Why you need to eliminate adjectives from your writing
[08:12] What is a Sequential Function Release?
[13:37] Key considerations before hiring your first salesperson
[16:04] Operations management is a key business driver
[19:47] How Rob stepped down from the CEO role
[22:53] Why the business operator needs to be better than the entrepreneur
[24:46] Understanding silent influence and invisible medium
[27:49] Parting thoughts
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
The Silent Influence Writing Course
Rob on Twitter
Rob's LinkedIn
Monday Oct 31, 2022
Monday Oct 31, 2022
Megan Nivens-Tannett is the founder and CEO of Flourish, an agency that helps businesses thrive through strategic marketing and public relations solutions. We discuss big-picture marketing, the benefits of having a strategic business partner, and how stupid questions challenge assumptions.
Time Stamps
[00:29] Megan's entrepreneurial journey
[04:45] Entrepreneurs need to be ready to make hard decisions
[06:19] Understanding the Flourish Communication Framework
[07:46] How to be intentional in your business
[11:55] The benefits of having a strategic growth partner
[14:04] Purposeful Business: What is it and how do you implement it?
[17:16] Why you need to invest in a purposeful business strategy
[18:06] Ways to tailor your offers according to key target markets
[21:24] Content Marketing: Stop selling and start helping
[23:42] How to make your content more credible
[26:11] Rethinking the idea of asking stupid questions
[30:47] Stupid questions challenge assumptions
[34:18] Parting thoughts
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Flourishconsultingservices.com
Thursday Oct 27, 2022
Thursday Oct 27, 2022
Michael Marchese is the founder and CEO of Tempesta Media, a managed services provider specialized in performance driven content, social and influencer marketing programs for B2B businesses. We discuss how outsourced content creation works, how to measure content marketing ROI, and the use of technology in content creation.
Time Stamps
[00:30] Michael’s entrepreneurial journey
[04:10] How outsourcing content creation works
[07:05] Finding high-quality outsourced content creators
[09:24] How content creators create relevant content for clients
[11:22] Is AI the future of content creation?
[13:04] The Tempesta Media Bullseye framework
[16:33] Measuring content marketing ROI
[18:36] How to structure your content marketing efforts
[20:38] Why businesses are outsourcing content to managed service providers
[22:18] The most challenging obstacles of content marketing
[25:27] KPIs for measuring content effectiveness
[27:12] Technology use in content, social, and influencer marketing
[29:03] Parting thoughts
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Michael’s LinkedIn
Monday Oct 24, 2022
Monday Oct 24, 2022
David McClellan is a serial entrepreneur and founder of Social Catfish, a company that helps consumers find lost personal connections and verify if people are really whom they say they are online. We discuss the challenges of hiring a marketing firm, the limits of being protected online, and having a realistic workload for your team.
Time Stamps
[00:29] Tips on how to become a productive procrastinator
[01:17] David’s entrepreneurial journey
[03:23] The challenge of hiring a marketing firm
[05:36] Why is the Pareto Principle so important in business?
[09:20] How to model anything using David’s SISEY framework
[11:10] How to figure out the 20% effort that will give you 80% results
[13:43] How to streamline your development and execution process
[15:27] Communication when you can’t deliver on a project
[17:01] Why you need a realistic workload for your team
[19:56] Understanding the limits of being protected online
[24:21] How to bootstrap a business David’s way
[28:26] The benefits of having a niche
[29:53] Parting thoughts
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Social Catfish on Instagram
Thursday Oct 20, 2022
Thursday Oct 20, 2022
Michael DeLon is the President of Paperback Expert, a book publishing firm that helps business owners create and publish books in less than 24 hours of their time. We discuss how to create a book without writing a word, essential book marketing ideas, and what writing a book does to your credibility.
Timestamps
[00:27] Michael's entrepreneurial journey
[04:57] How to uncover the book hidden in your experience
[07:08] Why writing a book is an instant credibility upgrade
[10:08] How to create your book without writing a word
[12:16] Michael's book creation framework
[14:54] The Speak-to-Write process
[16:56] How to show up differently as an author
[18:49] Become an Amazon best-selling author
[22:03] Parting thoughts
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Monday Oct 17, 2022
Monday Oct 17, 2022
Tania Luna is the co-founder and chair of LifeLabs Learning and the best-selling author of The Leader Lab: Core Skills to Become a Great Manager Faster. We talk about the making of a great leader, coaching as the most important skill in leadership, and how too much entrepreneurship can be a bad thing.
Timestamps
[00:42] Tania's entrepreneurial journey
[02:31] Tania's journey from science to running a business
[03:47] The difference between working in science and running a business
[06:09] Tania's CAMPS management blueprint
[09:07] The making of a great manager
[13:12] The Swiss Army knife of great managers
[16:35] Good leadership is about asking good questions
[17:37] Deblurring: How to turn ambiguous words into clear information
[19:17] The #1 step to leading with impact
[21:07] Why coaching is the most important skill in leadership
[23:58] Coaching is helping people extract wisdom from their own experience
[24:52] Are people born leaders, or can leadership be taught?
[26:55] The surprising truth about leadership
[29:12] Is too much entrepreneurship a bad thing?
[31:35] Parting thoughts
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
The Leader Lab: Core Skills to Become a Great Manager, Faster by Tania Luna