Interviews with CEOs and Entrepreneurs about the frameworks they are using to build and scale their businesses.
Episodes
Monday Feb 28, 2022
Monday Feb 28, 2022
Pramod Raheja is the CEO and co-founder of Airgility, a leading designer and manufacturer of autonomous, unmanned aerial systems (UAS). He is also a pilot with 25 years of experience captaining passenger flights with United Airlines. We talk about the unmanned aerial systems industry, the benefits of having a daily/weekly huddle, and the effectiveness of work management systems.
Time Stamps
[00:47] How does a pilot juggle between entrepreneurship and flying planes?
[02:16] Pramod’s entrepreneurial journey
[03:42] How Pramod got into the franchising business
[06:10] Pramod’s experience with management blueprints
[08:06] The benefits of modifying a management blueprint to fit your business
[08:51] The weekly Huddle and why it’s so important
[11:05] Monday.com: Pramod’s go-to work management software
[12:31] Work management systems and dashboards
[14:58] Dissecting the unmanned aerial systems market
[17:36] Safety protocols for unmanned aerial systems
[19:26] Trends and future market projections for the drone industry
[21:23] Accurate drone hovering and other tech advancements in the drone industry
[24:04] AI use in unmanned aerial systems
[25:36] Drone legislation and safety regulations in the US
[27:26] Growth drivers for Pramod’s company Airgility
[32:11] Parting thoughts
Links and Resources
Buyable: Your Guide to Building a Self-Managing, Fast-Growing, and High-Profit Business
Monday Feb 21, 2022
Monday Feb 21, 2022
Geoff McDonald is the CEO and President of Geoff McDonald and Associates, a leading injury law firm focused on protecting injury victims and their families from insurance companies. We talk about the results-only work environment, the 20-mile march in business, how businesses can find their core focus.
Time Stamps
[00:33] Jeff’s entrepreneurial journey
[06:03] Entrepreneurship: From humble beginnings to building empires
[07:47] Geoff’s experience with management blueprints
[12:58] OKR management for budding teams
[16:06] The Results-Only Work Environment (ROWE)
[18:49] What is a Core Focus?
[23:06] How Geoff and his team strive to be servants
[26:23] Understanding the 20-mile march concept
[29:55] The one phrase that perfectly describes Jeff’s company
[32:51] Parting thoughts
Links and Resources
Geoff’s Contact Information - 804-888-8888
Mastering the Rockefeller Habits by Verne Harnish
Measure What Matters by John Doerr
Buyable: Your Guide to Building a Self-Managing, Fast-Growing, and High-Profit Business
Monday Feb 14, 2022
Monday Feb 14, 2022
Don Neal is the Founder of 360 Live media, an award-winning event strategy, marketing, and design agency that helps associations maximize the impact of their events. We talk about the reasons why people attend events, the rise of the experience economy, and the effectiveness of a premium pricing strategy.
Time Stamps
[00:30] Don Neal's entrepreneurial journey
[01:35] The scary aspects of Don’s entrepreneurial quest
[02:37] The building of a strategic business plan
[05:01] Don’s experience with management blueprints
[07:05] How to emotionally detach yourself from your business
[09:51] The four dimensions and the six R's in Don’s management blueprint
[13:16] Reasons why people attend events
[15:22] The rise of the experience economy
[16:59] How 360 Live Media pivoted to virtual events during the pandemic
[19:25] How Don used trust to convince his clients to move with him to the virtual events space
[20:32] Premium pricing strategies and why they can be so effective
[23:16] Leading strategic change in associations
[28:01] How Don successfully sold his company
[30:51] Parting thoughts
Links and Resources
The Experience Economy by Joseph Pine
Buyable: Your Guide to Building a Self-Managing, Fast-Growing, and High-Profit Business
Monday Feb 07, 2022
Monday Feb 07, 2022
Susanna Wu-Pong Calvert is the Founder and Executive Director of the Foundation for Family and Community Healing, a non-profit dedicated to helping others learn to create positive and rewarding relationships with each other and the earth. We talk about our relationship with the earth, practical ways to start listening to your inner voice, and the path to self-transcendence.
Timestamps
[00:47] How to become a social entrepreneur
[02:37] The Emotional and Intuitive Leadership framework
[05:55] Transform your life with the power of your inner voice
[08:48] Practical ways to start listening to your inner voice
[12:13] Susanna's approach to teaching people how to listen to their inner voice
[14:48] Key characteristics of purposeful living
[18:20] Understanding our relationship with the earth
[22:34] Philosophy of caretaking: Caring for and healing the earth
[26:36] What a 'transcendent lifestyle' really entails
[29:38] How to clear the path to self‐transcendence
[34:48] What it means to be a social entrepreneur in the non-profit space
[36:29] Parting thoughts
Links and Resources
Susanna's email: Susanna@familyandcommunityhealing.org.
Buyable: Your Guide to Building a Self-Managing, Fast-Growing, and High-Profit Business
Monday Jan 31, 2022
Monday Jan 31, 2022
David Warschawski is the CEO & Founder of Warschawski, the #1 rated U.S. marketing communications agency. He is also the founder and managing partner of W Ventures, a VC firm that provides early-stage startups with venture capital, marketing support, office space, and mentorship. We talk about brand values, emotive branding, and the effectiveness of intent-based marketing.
Timestamps
[00:47] David’s entrepreneurial journey
[02:58] David’s experience with management blueprints
[03:56] Brand values: A competitive advantage for your business
[06:51] The circle of goal setting
[08:12] Values that define Warschawski’s brand
[08:54] Making your brand stand out with emotive branding
[10:25] How emotional branding helps businesses stand out from the competition
[11:36] Practical examples of emotive branding
[14:56] How emotional branding speaks to consumers’ heart
[16:44] Clever ways to make your digital agency stand out
[21:17] David’s definition of “marketing against intent”
[22:45] Intent-based marketing and why it’s so effective
[24:57] The pros and cons of the spray and pray marketing approach
[26:21] Most effective ways of identifying and evaluating early-stage companies
[28:33] A simple but effective marketing strategy for startups
[31:08] Why data-driven marketing is more effective than making informed guesses
[32:09] W Ventures’ startup investment strategy
[36:06] Parting thoughts
Links and Resources
Beyond Entrepreneurship by James Collins
Buyable: Your Guide to Building a Self-Managing, Fast-Growing, and High-Profit Business
Complete the Buyability Assessment for Your Business
Monday Jan 24, 2022
Monday Jan 24, 2022
David Jenyns is the founder of Systemology and the author of the best-selling book with the same title, where he helps business owners systemize their businesses. We talk about the Systemology framework, the benefits of consistently updating your business systems, and the difference between a scalable and a sellable system.
Timestamps
[01:03] David's entrepreneurial journey
[02:54] David's experience with management blueprints
[04:36] Greatest lessons learned from Gino Wickman's Traction
[07:38] Events that inspired David to develop the Systemology blueprint
[10:53] Understanding the Systemology framework
[13:56] The first step to implementing the Systemology framework
[17:36] Process creation in the Systemology framework
[21:11] The difference between a scalable and a sellable system
[23:54] Business systems maintenance and why it's important
[26:48] The benefits of consistently updating your business systems
[30:17] Best practices when using documented systems
[33:42] Essential resources that shaped the Systemology framework
[37:14] Parting Thoughts
Links and Resources
The Goal by Eliyahu M. Goldratt
Buyable: Your Guide to Building a Self-Managing, Fast-Growing, and High-Profit Business
Monday Jan 17, 2022
Monday Jan 17, 2022
TK Eppley is a former Navy SEAL and the president of Vayu Aerospace Corporation, a company that builds affordable American drones for cargo transport over difficult terrains. They talk about the future of the drone industry, values that define a great company culture, and the empathy and accountability framework.
Time Stamps
[00:31] TK's entrepreneurial journey
[01:37] TK's experience with management blueprints
[04:36] Understanding the empathy and accountability framework
[07:46] Empathy in business and why it's so important
[10:28] Value and the things that define a great company culture
[13:19] Essential skills necessary for growing a drone company
[15:38] The types of drones available at Vayu Aerospace
[18:06] How Vayu Aerospace stands out from the competition
[19:31] The future of the drone industry
[23:48] Safety regulations for drones and unmanned aircraft systems
[25:15] Navigation protocols and controls for unmanned aerial vehicles (UAVs)
[27:26] Air traffic control rules for drones and UAVs
[28:51] TK views on the future of the UAV industry
[31:07] Will Amazon and Walmart ever deliver goods via drones?
[33:04] Parting thoughts
Links and Resources
Monday Jan 10, 2022
Monday Jan 10, 2022
Mel Engle is the CEO & Chairman of the Board at Predictive Oncology, a knowledge-driven company focused on applying artificial intelligence to personalized medicine and drug discovery. We talk about the role of AI in the battle against cancer, the Five Fingers Formula, and the future of cancer care and research.
Time Stamps
[00:28] Mel’s entrepreneurial journey
[02:29] Mel’s experience with management blueprints
[05:44] The Five Fingers Formula and achieving goals
[07:17] Predictive Oncology’s mission and why it’s so important
[10:33] The role of artificial intelligence in the battle with cancer
[12:37] AI in cancer research and data analytics
[15:05] How Mel and his team prioritize on the type of cancer they need to work on
[17:13] Predictive Oncology and their several subsidiary companies
[18:38] Mel reveals the biggest challenges he’s faced while growing his business
[19:54] Business opportunities in the cancer research space
[21:31] Predictive Oncology’s long term vision
[22:37] Parting thoughts
Links and Resources
Mel’s Email: MEngle@predictive-oncology.com
Monday Jan 03, 2022
Monday Jan 03, 2022
Andrew Miller is the co-founder and VP of strategy at Workshop Digital, a search engine marketing agency that helps sales teams generate and convert sales qualified leads. We talk about the cost of customer acquisition, task-relevant maturity, and understanding the ROI of your marketing efforts.
Time Stamps
[00:31] Andrew’s entrepreneurial journey
[02:16] Andrew’s experience with management blueprints
[06:01] What is Task Relevant Maturity?
[10:00] How CEOs can prioritize their marketing activities
[14:52] Why your brand doesn’t have to be everywhere to win in marketing
[18:06] Understanding the ROI of your marketing efforts
[21:30] Lead generation and the cost of customer acquisition
[25:49] How small businesses can get the most out of their marketing efforts
[29:22] Sales Qualified Leads versus Marketing Qualified Leads
[33:33] Parting thoughts
Links and Resources
High Output Management by Andy Grove
Andrew’s email: Andrew@workshopdigital.com
Monday Dec 27, 2021
Monday Dec 27, 2021
Tyler Pigott is the Founder and CEO of Lone Fir Creative, a digital marketing agency that gives structure to an entrepreneur’s vision. We talk about the StoryBrand framework, practical brand strategies, and how emotions influence buying behaviors.
Time Stamps
[00:27] Tyler’s entrepreneurial journey
[02:20] How entrepreneurs develop visions for their business
[04:48] Tyler’s experience with management blueprints
[07:23] The StoryBrand framework and how to get the most out of it
[10:23] Understanding the hero’s journey in the StoryBrand framework
[12:03] How emotions influence buying behaviors
[13:33] Dissecting Tyler’s concept of an ambitious brand
[16:24] Reasons why some businesses decide against pursuing growth
[17:53] What is brand strategy?
[20:45] The relationship between brand strategy and business growth
[22:42] How small businesses articulate brand promises
[23:48] Principles for finding your brand’s point of view
[26:35] The importance of building your company’s “Why”
[31:39] How to methodically build your marketing muscle
[35:32] Parting thoughts
Links and Resources
Building a StoryBrand by Donald Miller
Complete the Buyability Assessment for Your Business