Interviews with CEOs and Entrepreneurs about the frameworks they are using to build and scale their businesses.
Episodes
Monday Jan 31, 2022
Monday Jan 31, 2022
David Warschawski is the CEO & Founder of Warschawski, the #1 rated U.S. marketing communications agency. He is also the founder and managing partner of W Ventures, a VC firm that provides early-stage startups with venture capital, marketing support, office space, and mentorship. We talk about brand values, emotive branding, and the effectiveness of intent-based marketing.
Timestamps
[00:47] David’s entrepreneurial journey
[02:58] David’s experience with management blueprints
[03:56] Brand values: A competitive advantage for your business
[06:51] The circle of goal setting
[08:12] Values that define Warschawski’s brand
[08:54] Making your brand stand out with emotive branding
[10:25] How emotional branding helps businesses stand out from the competition
[11:36] Practical examples of emotive branding
[14:56] How emotional branding speaks to consumers’ heart
[16:44] Clever ways to make your digital agency stand out
[21:17] David’s definition of “marketing against intent”
[22:45] Intent-based marketing and why it’s so effective
[24:57] The pros and cons of the spray and pray marketing approach
[26:21] Most effective ways of identifying and evaluating early-stage companies
[28:33] A simple but effective marketing strategy for startups
[31:08] Why data-driven marketing is more effective than making informed guesses
[32:09] W Ventures’ startup investment strategy
[36:06] Parting thoughts
Links and Resources
Beyond Entrepreneurship by James Collins
Buyable: Your Guide to Building a Self-Managing, Fast-Growing, and High-Profit Business
Complete the Buyability Assessment for Your Business
Monday Jan 24, 2022
Monday Jan 24, 2022
David Jenyns is the founder of Systemology and the author of the best-selling book with the same title, where he helps business owners systemize their businesses. We talk about the Systemology framework, the benefits of consistently updating your business systems, and the difference between a scalable and a sellable system.
Timestamps
[01:03] David's entrepreneurial journey
[02:54] David's experience with management blueprints
[04:36] Greatest lessons learned from Gino Wickman's Traction
[07:38] Events that inspired David to develop the Systemology blueprint
[10:53] Understanding the Systemology framework
[13:56] The first step to implementing the Systemology framework
[17:36] Process creation in the Systemology framework
[21:11] The difference between a scalable and a sellable system
[23:54] Business systems maintenance and why it's important
[26:48] The benefits of consistently updating your business systems
[30:17] Best practices when using documented systems
[33:42] Essential resources that shaped the Systemology framework
[37:14] Parting Thoughts
Links and Resources
The Goal by Eliyahu M. Goldratt
Buyable: Your Guide to Building a Self-Managing, Fast-Growing, and High-Profit Business
Monday Jan 17, 2022
Monday Jan 17, 2022
TK Eppley is a former Navy SEAL and the president of Vayu Aerospace Corporation, a company that builds affordable American drones for cargo transport over difficult terrains. They talk about the future of the drone industry, values that define a great company culture, and the empathy and accountability framework.
Time Stamps
[00:31] TK's entrepreneurial journey
[01:37] TK's experience with management blueprints
[04:36] Understanding the empathy and accountability framework
[07:46] Empathy in business and why it's so important
[10:28] Value and the things that define a great company culture
[13:19] Essential skills necessary for growing a drone company
[15:38] The types of drones available at Vayu Aerospace
[18:06] How Vayu Aerospace stands out from the competition
[19:31] The future of the drone industry
[23:48] Safety regulations for drones and unmanned aircraft systems
[25:15] Navigation protocols and controls for unmanned aerial vehicles (UAVs)
[27:26] Air traffic control rules for drones and UAVs
[28:51] TK views on the future of the UAV industry
[31:07] Will Amazon and Walmart ever deliver goods via drones?
[33:04] Parting thoughts
Links and Resources
Monday Jan 10, 2022
Monday Jan 10, 2022
Mel Engle is the CEO & Chairman of the Board at Predictive Oncology, a knowledge-driven company focused on applying artificial intelligence to personalized medicine and drug discovery. We talk about the role of AI in the battle against cancer, the Five Fingers Formula, and the future of cancer care and research.
Time Stamps
[00:28] Mel’s entrepreneurial journey
[02:29] Mel’s experience with management blueprints
[05:44] The Five Fingers Formula and achieving goals
[07:17] Predictive Oncology’s mission and why it’s so important
[10:33] The role of artificial intelligence in the battle with cancer
[12:37] AI in cancer research and data analytics
[15:05] How Mel and his team prioritize on the type of cancer they need to work on
[17:13] Predictive Oncology and their several subsidiary companies
[18:38] Mel reveals the biggest challenges he’s faced while growing his business
[19:54] Business opportunities in the cancer research space
[21:31] Predictive Oncology’s long term vision
[22:37] Parting thoughts
Links and Resources
Mel’s Email: MEngle@predictive-oncology.com
Monday Jan 03, 2022
Monday Jan 03, 2022
Andrew Miller is the co-founder and VP of strategy at Workshop Digital, a search engine marketing agency that helps sales teams generate and convert sales qualified leads. We talk about the cost of customer acquisition, task-relevant maturity, and understanding the ROI of your marketing efforts.
Time Stamps
[00:31] Andrew’s entrepreneurial journey
[02:16] Andrew’s experience with management blueprints
[06:01] What is Task Relevant Maturity?
[10:00] How CEOs can prioritize their marketing activities
[14:52] Why your brand doesn’t have to be everywhere to win in marketing
[18:06] Understanding the ROI of your marketing efforts
[21:30] Lead generation and the cost of customer acquisition
[25:49] How small businesses can get the most out of their marketing efforts
[29:22] Sales Qualified Leads versus Marketing Qualified Leads
[33:33] Parting thoughts
Links and Resources
High Output Management by Andy Grove
Andrew’s email: Andrew@workshopdigital.com
Monday Dec 27, 2021
Monday Dec 27, 2021
Tyler Pigott is the Founder and CEO of Lone Fir Creative, a digital marketing agency that gives structure to an entrepreneur’s vision. We talk about the StoryBrand framework, practical brand strategies, and how emotions influence buying behaviors.
Time Stamps
[00:27] Tyler’s entrepreneurial journey
[02:20] How entrepreneurs develop visions for their business
[04:48] Tyler’s experience with management blueprints
[07:23] The StoryBrand framework and how to get the most out of it
[10:23] Understanding the hero’s journey in the StoryBrand framework
[12:03] How emotions influence buying behaviors
[13:33] Dissecting Tyler’s concept of an ambitious brand
[16:24] Reasons why some businesses decide against pursuing growth
[17:53] What is brand strategy?
[20:45] The relationship between brand strategy and business growth
[22:42] How small businesses articulate brand promises
[23:48] Principles for finding your brand’s point of view
[26:35] The importance of building your company’s “Why”
[31:39] How to methodically build your marketing muscle
[35:32] Parting thoughts
Links and Resources
Building a StoryBrand by Donald Miller
Complete the Buyability Assessment for Your Business
Monday Dec 20, 2021
Monday Dec 20, 2021
Joe Newton is the owner of EIJ Solutions, a process consulting company that empowers entrepreneurs to find freedom through their business. We talk about the SYSTEMology framework, the benefits of having a systems champion, and practical steps towards business process optimization.
Timestamps
[00:36] Joe’s entrepreneurial journey
[03:18] Why all entrepreneurs need to systemize their businesses
[04:15] Comparing SYSTEMology to other management blueprints
[08:11] How to start systemizing your business
[09:55] The Stationery stage in the SYSTEMology framework
[11:03] The importance of buy-in and culture in framework success
[12:50] How and why you need to document your business process
[14:05] The process of scaling a systematized business framework
[16:57] Team training on how to implement business processes
[22:02] Business process management and why it’s crucial for systems success
[25:07] The benefits of having a systems champion
[28:15] Practical steps towards business process optimization
[31:15] Parting thoughts
Links and Resources
Monday Dec 13, 2021
Monday Dec 13, 2021
Chris DeJong is a former US national swimmer and the Founder & President of Big Blue Swim School, one of America's fastest-growing swim school franchises. We talk about how successful entrepreneurs franchise their businesses, what diversity can do for your business, and effective time management tips for entrepreneurs.
Timestamps
[00:34] Chris' journey from swimming into entrepreneurship
[02:59] Chris' experience with management blueprints
[07:48] Why entrepreneurs need to have flexible visions
[08:50] How to become ruthlessly efficient with your time
[11:28] When should a process be an art, not a science?
[16:15] Deep Blue Swim School and what makes it so special
[19:54] How and why you need to continuously solve customer problems
[22:35] Practical frameworks for getting great ideas from your team
[24:49] How Chris successfully franchised his business
[27:10] Why the Big Blue Swim School is such an attractive franchise
[30:01] Diversity as a lever for your business
[32:59] The link between diversity and business success
[37:17] Parting thoughts
Links and Resources
Essentialism: The Disciplined Pursuit of Less by Greg McKeown
The Innovation Stack by Jim McKelvey
It's Your Ship by Captain D. Michael Abrashoff
When Should a Process Be Art, Not Science?
Monday Dec 06, 2021
Monday Dec 06, 2021
Tigran Nazaryan is the Co-founder and CEO of 10Web.io, an automated WordPress platform powered by Google Cloud that helps relieve the burden of manual website building operations. We talk about website automation, disruption-led growth, and the difference between shared and cloud website hosting.
Timestamps
[00:36] Tigran's entrepreneurial journey
[01:52] Why Tigran and his partners founded 10Web.io
[03:00] Tigran's experience with management blueprints
[05:44] Business processes and why they are so important
[09:58] How Tigran and his team came up with the Four Ps in their management blueprint
[12:02] What is a WordPress plugin
[17:06] Convert any website to WordPress
[17:58] How and why you need to start automating your WordPress site
[20:40] Comparing the differences in services offered by AWS and 10Web.io
[23:43] WordPress pros and cons: When you should use it (and when you should not)
[25:46] WordPress for eCommerce
[26:53] Disruption-led growth and why it's so important
[29:30] The key differences between shared and cloud hosting
[31:16] The fast growth approach for SaaS companies
[35:15] Parting thoughts
Links and Resources
Complete the Buyability Assessment for Your Business
https://StevePreda.com
Monday Nov 29, 2021
Monday Nov 29, 2021
RJ Grimshaw is the president and CEO of UniFi, an equipment financing company. We talk about the ABLE leadership framework, the concept of intrapreneurship, and break down the world of equipment financing.
Timestamps
[01:22] The similarities between building a business and running a sports team
[03:12] RJ’s entrepreneurial journey
[06:36] RJ’s experience managing different types of businesses
[08:52] Equipment financing: What is it and how does it work?
[09:17] RJ’s experience with management blueprints
[15:00] The ABLE leadership framework
[18:38] Defining leverage from a business perspective
[21:24] The importance of having options when running a business
[23:26] Dissecting Peter Drucker’s The Effective Executive
[26:52] Why sometimes change is a good thing
[27:41] What is intrapreneurship and who is an intrapreneur?
[31:40] Why intrapreneurs are dream employees
[33:46] Parting thoughts
Links and Resources
The Effective Executive by Peter Drucker
The E-Myth Revisited by Michael E. Gerber
Complete the Buyability Assessment for Your Business
https://StevePreda.com