Episodes

Monday Aug 02, 2021
51: Touch a Billion People with Sathya Elumalai
Monday Aug 02, 2021
Monday Aug 02, 2021
Sathya Elumalai is the President and CEO of Aidar Health, a healthcare technology and digital therapeutics company reimagining today’s chronic care management and health monitoring. We talk about the impact of digital health technologies on medicine, Mouth Lab's quest to reinvent rapid health assessment, and the importance of technological synergy in medicine.
Timestamps
[00:45] Sathya's entrepreneurial journey
[03:26] Sathya's transition from medicine into entrepreneurship
[06:38] Unboss and Sathya's experience with management blueprints
[10:05] Mouth Lab's quest to reinvent rapid health assessment
[12:44] Hacking daily health through the mouth
[15:50] Sathya's plan to grow and scale Aidar Health
[17:40] Mouth Lab's partners and investors
[19:03] The impact of digital health technologies on medicine
[24:01] The importance of technological synergy in medicine
[27:01] Aidar Health's five-year goal
[29:58] Touching a billion lives through personalized healthcare
Links and Resources
Sathya's contact email: CEO@Aidar.com
Complete the Buyability Assessment
https://StevePreda.com

Wednesday Jul 28, 2021
50: Build Trust with Dave Turano
Wednesday Jul 28, 2021
Wednesday Jul 28, 2021
Dave Turano is the President of JCE Consulting, helping organizations improve leadership, communication, and sales, and the host of Cut Through the Noise Podcast. We talk about the habits of highly successful businesses, the overlooked benefits of daily standup meetings, and why great leaders don’t tolerate mediocrity.
Timestamps
[00:57] Dave’s entrepreneurial journey
[00:37] Dave’s experience with management blueprints
[06:50] Habits of highly successful businesses
[08:35] The overlooked benefits of daily standup meetings
[09:40] Why one-to-one meetings are crucial to your team’s success
[11:30] Peer-to-peer accountability in the workplace
[14:50] How to build or repair trust in an organization
[18:40] Leading with trust: how to build trust in your team
[20:40] Leadership fundamentals: transparency and trust
[22:40] The connection between vulnerability and trust in teams
[24:50] Authentic vulnerability and leadership
[27:15] How to tackle difficult conversations
[30:20] Why great leaders do not tolerate mediocrity
[32:37] Why ego is the biggest barrier to successful leadership
Links and Resources
Tribal Leadership by Dave Logan
Delivering Happiness by Tony Hsieh
The Power of Habit by Charles Duhigg
The Speed of Trust by Stephen Covey
The Five Dysfunctions of a Team by Patrick Lencioni
Complete the Buyability Assessment
https://StevePreda.com

Monday Jul 19, 2021
49: Cure your Growing Pains with Sam Gupta
Monday Jul 19, 2021
Monday Jul 19, 2021
Sam Gupta is the CEO and Principal Consultant at ElevatIQ, a digital transformation consulting firm focusing on business process automation, customer experience, continuous improvement, and marketing automation. We talk about human capital management, the art of incremental implementation, and why having the right people is crucial for digital transformations.
[00:45] Sam’s entrepreneurial journey
[03:42] Sam’s experience with business frameworks
[07:33] Business units and the micro p&l
[12:01] Dissecting Predictable Revenue by Aaron Ross
[16:10] Management systems in the enterprise technology space
[18:02] What is Human Capital Management?
[21:04] How to choose, design, and integrate business management systems
[22:28] How to determine if your business needs multiple management systems
[26:30] The art of incremental implementation
[28:15] How to upgrade your business to a digital operating system
[32:14] When and how to digitize your business
[37:48] Why having the right people is crucial for digital transformations
Links and Resources
Predictable Revenue by Aaron Ross
Get in touch with Sam and his team
Complete the Buyability Assessment
https://StevePreda.com

Monday Jul 12, 2021
48: The Same Way and the Same Pace with Andrew Rinaldi
Monday Jul 12, 2021
Monday Jul 12, 2021
Andrew Rinaldi is the co-founder of Defendify, an all-in-one cybersecurity platform specifically built for organizations without in-house security teams. He is also the founding partner of Steady Vision, one of Boston’s oldest full-service digital agencies. We talk about cybersecurity for small businesses, organizational alignment, and the benefits of layered security systems.
Timestamps
[00:48] Andrew’s entrepreneurial journey
[01:50] Andrew’s transition from digital marketing into cybersecurity
[03:20] Cybersecurity for small businesses
[05:20] The availability of cybersecurity systems for small businesses
[07:20] Top 3 internet security threats faced by small businesses
[09:10] Dissecting the benefits of layered security systems
[10:50] Why are cybercriminals always a step ahead?
[13:40] Common types of cyberattacks and how to prevent them
[15:40] Ransomware explained: How it works and how to counter it
[16:55] Andrew’s experience with management blueprints
[18:20] Defendify’s vision and mission statements
[20:25] The unique aspects of Defendify’s cybersecurity platform
[22:11] The benefits of organizational alignment
[23:15] How to develop a cybersecurity plan for your business
[26:53] The advantages of using a password manager
Links and Resources
Complete the Buyability Assessment
https://StevePreda.com

Monday Jul 05, 2021
47: Craft a Tool to Solve Each Problem with Gail Doby and Erin Weir
Monday Jul 05, 2021
Monday Jul 05, 2021
Gail Doby and Erin Weir are the co-founders of Gail Doby Coaching and Consulting, a consulting company that helps interior designers build thriving and fulfilling businesses. Gail is also the author of Business Breakthrough: Your Creative Value Blueprint to Get Paid What You’re Worth. We talk about entrepreneurship for interior designers, why you need system integrators for your business, and creating a long-term vision for your business.
Timestamps
[00:50] Gail’s entrepreneurial journey
[02:25] Entrepreneurship for interior designers
[04:10] Cultivating the entrepreneurial mindset
[05:15] Business models and system integrators
[07:20] Gail’s transition from interior design into entrepreneurship
[09:07] How to check if your business idea is sustainable
[12:16] How to build and execute an effective coaching program
[15:28] Entrepreneurship and management in the creative industry
[18:56] Coaching and consulting for creative business owners
[20:45] Dissecting the Gail Doby coaching program
[22:50] How to create a long-term vision for your business
[24:45] Gail’s experience with management blueprints
Links and Resources
Gail’s new book: Business Breakthrough
Complete the Buyability Assessment
https://StevePreda.com

Monday Jun 28, 2021
46: Make your CEO Famous with Jon Tsourakis
Monday Jun 28, 2021
Monday Jun 28, 2021
Jon Tsourakis is the President and Chief Revenue Officer at Oyova, a national marketing and application development agency. He is also the founder and president of Central Comp, an ancillary services provider helping TPAs and self-insured employers offer the best care at the best price. We talk about digital marketing strategies, personalizing marketing campaigns, and consistently creating value for your customers.
Timestamps
[01:02] Jon’s entrepreneurial journey
[01:56] How to overcome post-merger integration challenges
[04:23] Jon’s experience with management blueprints
[05:20] Implementing EOS for healthy business growth
[07:20] Practical tips for growing a successful business
[09:01] How to get your business in front of potential customers
[10:34] Managing and leveraging social media use for your business
[12:45] The best business marketing strategies in 2021
[15:04] The future of marketing; predictions and trends for 2021 and beyond
[16:40] How to effectively personalize your marketing campaigns
[17:45] Leadership and team-building
[20:05] How to strategically scale your sales process
[25:40] How to find and target your social media audience
[26:45] B2B marketing strategies for small businesses
[31:15] Pros and cons of inbound marketing
[34:07] How to consistently create value for your customers
Links and Resources
Complete the Buyability Assessment
https://StevePreda.com

Monday Jun 21, 2021
45: Save 20% of Your Payroll with Julio Gonzalez
Monday Jun 21, 2021
Monday Jun 21, 2021
Julio Gonzalez is the CEO and Founder of Engineered Tax Services, the country’s largest specialty tax engineering firm specializing in the preservation of wealth through IRS engineering-based services. He is also the CEO of Growth Partnership, the only full-service multi-disciplinary consulting firm serving accounting professionals. We talk about tax engineering, tax incentives for small to medium-sized businesses, and work opportunity tax credits.
Timestamps
[01:13] Julio’s entrepreneurial journey
[04:09] How to set up tax-efficient structures for small to medium-sized businesses
[07:02] Julio’s experience with management blueprints
[10:01] Tax engineering and its effect on small businesses
[13:05] Tax incentives for real estate investing
[16:40] Money-saving tax strategies for small businesses
[20:10] Understanding the research and development tax credit
[22:17] Energy tax credits for small to medium-sized businesses
[23:54] Payback periods for energy-efficient investing
[25:30] Dissecting work opportunity tax credits
[26:50] How the work opportunity tax credit can help your small business
[28:06] How to take advantage of multiple tax incentives
[29:40] Tax disputes resolution and controversy services
Links and Resources
The Growth Partnership website
Complete the Buyability Assessment
https://StevePreda.com

Monday Jun 14, 2021
44: Attract Talent with Chelle Johnson
Monday Jun 14, 2021
Monday Jun 14, 2021
Chelle Johnson is a seasoned career and talent leader, strategist and coach with over 20 years of experience with medium-sized to fortune 50 companies. She is also the founder and CEO of Best You Career Advantage, an online visionary career coaching service that supports clients through all stages of career search and development. We talk about attracting the best talents, the benefits of emotional onboarding, and creating a culture of inclusivity, diversity, and belonging.
Timestamps
[00:50] Chelle’s journey into entrepreneurship
[02:23] Why talent acquisition is vital for business success
[04:26] Talent acquisition strategies, processes, and best practices
[05:35] Private Employer Organizations and how they can help your business
[06:34] Interview tools and how to improve your onboarding process
[08:45] How to create a culture of belonging
[11:50] The benefits of emotional onboarding
[13:11] What today's employees expect from their employer
[14:40] How to attract and retain top talents for your business
[17:35] The highly effective ways to build connections with your employees
[19:15] How to collect and analyze employee feedback
[20:50] Chelle’s experience with management blueprints
[23:12] Essential elements of a powerful story brand
[25:20] Using social responsibility to attract top talents
[31:21] An overview of workplace diversity, inclusion, and belonging
Links and Resources
The Culture Code by Daniel Coyle
The Power of Moments by Chip Heath
Building a Story Brand by Donald Miller
Complete the Buyability Assessment
https://StevePreda.com

Monday Jun 07, 2021
43: No-Brainer Sponsorships with Sheila Farragher-Gemma
Monday Jun 07, 2021
Monday Jun 07, 2021
Sheila Farragher-Gemma is the President of FarGem Corp and owner of Connected Sponsor, a sales and marketing company that helps clients maximize sponsorship opportunities through creative lead generation. She is also a serial entrepreneur with multiple successful exits in real estate, child services, office supplies, and networking. We talk about finding and managing strategic sponsors, the profitable sale of a business, and why companies fail to attract and retain strategic sponsors and partners.
Timestamps
[00:44] Sheila’s journey into entrepreneurship
[02:25] How companies developed thriving work-from-home strategies pre-Covid
[03:28] What is a Lean Startup?
[04:10] How Sheila successfully built, scaled, and profitably sold multiple businesses
[07:10] Strategic partnerships and leveraging opportunities through Connected Sponsors
[08:32] How strategic partnerships can help leverage business growth
[10:49] Understanding the benefits of strategic sponsorships
[15:15] How to create win-win strategic partnerships
[16:12] Sheila’s experience with management blueprints
[18:05] Sheila’s go-to software when creating leads and sales funnels
[18:05] Why online entrepreneurs should use ClickFunnels
[19:30] Everything you need to know about ClickFunnels
[21:03] How to profitably sell your business
[24:40] Reasons why companies fail to attract and retain strategic sponsors and partners
[26:29] Creative sponsorship and partnership packages for your business
Links and Resources
Complete the Buyability Assessment
https://StevePreda.com

Monday May 31, 2021
42: From Filmmaker to Tech-Preneur with Jason Sherman
Monday May 31, 2021
Monday May 31, 2021
Jason Sherman is a successful entrepreneur, award-winning filmmaker, journalist, and tech startup expert. He is also the host of Strap on Your Boots Podcast and author of Strap on Your Boots: A realistic guide to building and scaling your startup. We talk about traits that define serial entrepreneurs, tips on scaling your business, and the power of data-driven decision-making.
Timestamps
[00:54] Jason’s journey into entrepreneurship
[03:20] The differences between a wantrepreneur and an entrepreneur
[08:40] Traits that define serial entrepreneurs
[11:35] Tech startups versus regular businesses
[15:10] Management frameworks Jason used to scale his businesses
[17:55] What is a minimum viable product?
[19:01] Reasons why most entrepreneurs fail
[21:57] Dissecting Jason’s book: Strap on Your Boots
[24:37] How to leverage data-driven decision-making to fuel growth
[26:40] Why your marketing needs to incorporate business storytelling
[29:05] Top tips on how to scale your business
[30:45] Essential skills every startup entrepreneur should possess
[34:10] How to become the CEO of a tech startup
[38:55] The Link between patience and long-term entrepreneurial success
Links and Resources
Jason’s Book: Strap on Your Boots
The Startup Essentials online course
The Entrepreneurial Genius by Gene Landrum
Complete the Buyability Assessment
https://StevePreda.com