Interviews with CEOs and Entrepreneurs about the frameworks they are using to build and scale their businesses.
Episodes
Friday Aug 30, 2024
Friday Aug 30, 2024
Steve Scanlon, CEO and Co-Founder of Rewire, Inc., is passionate about helping still your lizard brain and achieve authentic transformation through neuroplasticity.
We discuss his REWIRE framework, which includes Rest, Enjoy, Wellness, Integrate, Release, and Execute. Steve emphasizes the importance of stilling the lizard brain, a concept he explores in his book, Still The Lizard, to transcend survival mode and foster sustainable positive change. His insights on the significance of sleep, wellness, and integrating coaching into the process provide valuable strategies for individuals and organizations looking to enhance their mental and emotional well-being.
(0:35) Steve’s personal Why
(2:46) The Lizard Brain
(10:22) The REWIRE Framework
(27:58) Still The Lizard by Steve Scanlon
(30:14) Connect with Steve
Links and Resources
- Steve’s LinkedIn
- Rewire
- Still The Lizard by Steve Scanlon
- Test-drive the Summit OS® Toolkit: https://stevepreda.com/summit-os-toolkit/
- Management Blueprint Podcast on Youtube https://bit.ly/MBPodcastPlaylistYT
- Steve Preda’s books on Amazon https://www.amazon.com/stores/author/B08XPTF4ST/allbooks
- Follow video shorts of current and past episodes on LinkedIn https://www.linkedin.com/company/stevepreda-com/
Tuesday Aug 27, 2024
Tuesday Aug 27, 2024
Jason Barnard, Founder and CEO of Kalicube, is driven by a passion to help “make the machines get you” by controlling how search engines and AI platforms perceive and represent you online.
We learn about Jason's transformation from being known as a cartoon blue dog to becoming a recognized digital marketing expert. He explains his Kalicube Process, a three-phase framework that includes Understandability, Credibility, and Deliverability. This process helps people and organizations build a consistent and accurate online presence. He emphasizes the power of controlling one's digital footprint and provides practical strategies for future-proofing digital search strategies across platforms like Google, Bing, and ChatGPT.
(0:34) Jason’s personal Why
(3:18) The Kalicube Process
(24:01) Utilizing SEO for your branding
(27:55) Future of digital marketing
(30:42) Find out more about Jason
Links and Resources
- Jason’s LinkedIn
- Kalicube
- Test-drive the Summit OS® Toolkit: https://stevepreda.com/summit-os-toolkit/
- Management Blueprint Podcast on Youtube https://bit.ly/MBPodcastPlaylistYT
- Steve Preda’s books on Amazon https://www.amazon.com/stores/author/B08XPTF4ST/allbooks
- Follow video shorts of current and past episodes on LinkedIn https://www.linkedin.com/company/stevepreda-com/
Friday Aug 23, 2024
Friday Aug 23, 2024
Mike Begg, Co-Founder and CEO of AMZ Advisers, is passionate about helping you sell your product on Amazon with expert strategies.
We discuss his Amazon Funnel Framework, which includes studying the ranking algorithm, building your funnel, and advertising strategically. Mike emphasizes the importance of bottom-of-the-funnel strategies to maximize conversions before expanding marketing efforts. His insights on optimizing product listings, obtaining reviews, and competitive pricing offer valuable guidance for brands looking to enhance their Amazon presence and performance.
(0:35) Mike’s personal Why
(1:53) The Amazon Funnel Framework
(13:38) Starting with Amazon
(17:25) Amazon listing vs. website listing
(21:03) Learn more about Mike
Links and Resources
- Mike’s LinkedIn
- AMZ Advisers
- Test-drive the Summit OS® Toolkit: https://stevepreda.com/summit-os-toolkit/
- Management Blueprint Podcast on Youtube https://bit.ly/MBPodcastPlaylistYT
- Steve Preda’s books on Amazon https://www.amazon.com/stores/author/B08XPTF4ST/allbooks
- Follow video shorts of current and past episodes on LinkedIn https://www.linkedin.com/company/stevepreda-com/
Tuesday Aug 20, 2024
Tuesday Aug 20, 2024
Julie Williamson, CEO of Karrikins Group, is driven by a passion to turn agreements into alignment in organizations.
We explore Julie’s journey of transforming businesses by aligning leadership actions with strategic goals. She highlights the importance of moving beyond mere agreement to actual implementation and execution. Julie introduces the Karrikins Diamond Triangle framework, which connects the "Why," the "What," and the "How." By focusing on the "How," she helps leaders make informed decisions that drive meaningful change and avoid the "failure gap," where good ideas fall short due to lack of action.
(0:41) Julie’s personal Why
(2:46) Karrikins Diamond Triangle Framework
(13:57) Communication with a new language
(19:11) Karrikins Competency Model or Four C’s
(22:48) Find out more about Julie
Links and Resources
- Julie’s LinkedIn
- Karrikins Group Website
- Karrikins Group on YouTube
- Test-drive Steve's Summit OS Toolkit: https://stevepreda.com/summit-os-toolkit/
- Management Blueprint Podcast on Youtube https://bit.ly/MBPodcastPlaylistYT
- Steve Preda’s books on Amazon https://www.amazon.com/stores/author/B08XPTF4ST/allbooks
- Follow video shorts of current and past episodes on LinkedIn https://www.linkedin.com/company/stevepreda-com/
Friday Aug 16, 2024
Friday Aug 16, 2024
Brandon Gano, Co-Founder of Whadif, is driven by a desire to fix problems and help business owners get control of their business and time.
We learn about Brandon's journey from being a slave to his business to becoming a true business owner, which inspired him to help others do the same. He introduces his HARMONIOUS Business Architecture framework, designed to help owners focus on impactful activities. Additionally, he discusses The Less is More framework, offering a roadmap for diagnosing problems, strategic planning, and executing efficiently to avoid overwhelm and maximize results.
(0:32) Brandon’s personal Why
(2:16) HARMONIOUS Business Architecture
(7:46) The Less is More Framework
(26:18) Learn more about Brandon
Links and Resources
- Brandon’s LinkedIn
- Audio Series on Whadif
- Test-drive Steve's Summit OS Toolkit: https://stevepreda.com/summit-os-toolkit/
- Management Blueprint Podcast on Youtube https://bit.ly/MBPodcastPlaylistYT
- Steve Preda’s books on Amazon https://www.amazon.com/stores/author/B08XPTF4ST/allbooks
- Follow video shorts of current and past episodes on LinkedIn https://www.linkedin.com/company/stevepreda-com/
Tuesday Aug 13, 2024
Tuesday Aug 13, 2024
Richard Parker, CEO of Diomo Corporation, is driven by a desire to make business ownership attainable for anyone committed to the journey, advocating the principle to invest in what you know best.
We learn about Richard's path from growing up in a lower middle-class neighborhood to becoming a successful business owner and mentor. He explains his 4-step Business Buying Framework, which includes discovering the right business for you, embracing imperfections, having a strong need to buy (burning the boats), and following a proven blueprint. He emphasizes the importance of understanding uncertainty, narrowing down options, and surrounding oneself with experienced advisors. His systematic approach helps prospective buyers navigate the complex process of business acquisition, turning their dreams into reality.
(0:46) Richard’s personal Why
(2:35) Entrepreneurship as a path
(9:34) 4-step Business Buying Framework
(19:22) Obstacle to becoming an entrepreneur
(23:52) Blueprint to success
Links and Resources
- Richard’s LinkedIn
- Diomo
- Test-drive Steve's Summit OS Toolkit: https://stevepreda.com/summit-os-toolkit/
- Management Blueprint Podcast on Youtube https://bit.ly/MBPodcastPlaylistYT
- Steve Preda’s books on Amazon https://www.amazon.com/stores/author/B08XPTF4ST/allbooks
- Follow video shorts of current and past episodes on LinkedIn https://www.linkedin.com/company/stevepreda-com/
Friday Aug 09, 2024
Friday Aug 09, 2024
Tim Whitmire, Co-Founder of F3 and CXN Advisory, is driven by a desire to plant, grow, and serve groups, harnessing the synergy of people working together to achieve greater things.
We learn about Tim's journey from founding F3, the largest network of workout groups in America, to creating CXN Advisory. He shares how F3, which stands for Fitness, Fellowship, and Faith, grew from a local workout group to a national movement impacting over 100,000 men. He explains his Tentpole Leadership Framework, which involves centering your tentpole around core principles and your ideal customer, stratifying your audience, and managing the tension between groups. This approach helps leadership teams grow, maintain alignment, and effectively expand their organizations while staying true to their foundational values.
(0:37) Tim’s personal Why
(3:16) Founding of F3
(11:30) Tentpole Leadership Framework
(21:56) The most exciting project Tim is currently undertaking
(32:11) Working with Tim
Links and Resources
- Tim’s LinkedIn
- Schedule a call with CXN Advisory
- Test-drive Steve's Summit OS Toolkit: https://stevepreda.com/summit-os-toolkit/
- Management Blueprint Podcast on Youtube https://bit.ly/MBPodcastPlaylistYT
- Steve Preda’s books on Amazon https://www.amazon.com/stores/author/B08XPTF4ST/allbooks
- Follow video shorts of current and past episodes on LinkedIn https://www.linkedin.com/company/stevepreda-com/
Tuesday Aug 06, 2024
Tuesday Aug 06, 2024
Scott Eisenberg, Founder of Franklin Capital Advisors, is driven by a deep desire to help people and solve problems collaboratively, shares his insights on how to sell your business and keep your legacy.
We learn about Scott's journey as an award-winning investment banker, restructuring and transaction financing specialist, and serial entrepreneur. He explains his framework for selling a business like Gino Wickman. This framework involves grooming strong leadership roles, setting clear expectations for your post-sale role, and choosing a buyer aligned with your vision and values. Scott emphasizes the importance of empathy and trust in these processes. He shares his experience advising Gino Wickman on selling EOS Worldwide and discusses the importance of alignment, cultural fit, and strategic planning in successful business transactions. His ability to build trust quickly and his commitment to delivering positive outcomes for clients are central to his frameworks.
(1:16) Scott’s personal Why
(4:49) Selling a business like Gino Wickman - The EOS example
(21:57) Scott’s most exciting project
(27:36) Find out more about Scott
Links and Resources
- Scott’s LinkedIn https://www.linkedin.com/in/scotteisenbergfranklin/
- Franklin Capital Advisors franklincapital.us
- Test-drive Steve's Summit OS Toolkit: https://stevepreda.com/summit-os-toolkit/
- Management Blueprint Podcast on Youtube https://bit.ly/MBPodcastPlaylistYT
- Steve Preda’s books on Amazon https://www.amazon.com/stores/author/B08XPTF4ST/allbooks
- Follow video shorts of current and past episodes on LinkedIn https://www.linkedin.com/company/stevepreda-com/
Friday Aug 02, 2024
Friday Aug 02, 2024
Andre Laplume, Professor at the Ted Rogers School of Management at Toronto Metropolitan University, is driven by a deep understanding of how employees start a spinout venture.
We discuss the key moments that spark employees to leave their corporate roles and start their own ventures. From strategic disagreements and personal conflicts to ethical dilemmas and liquidity events, he sheds light on the diverse reasons behind these entrepreneurial leaps. He introduces his framework, which focuses on preparations and considerations, addresses strategies and challenges faced during the transition, and highlights post-launch steps for managing and growing the new business.
He also introduces the idea of hybrid entrepreneurship, where individuals juggle side projects while still employed, eventually turning their side hustle into a full-fledged business. Andre’s new book, Spinout Ventures: Transition from Employees to Entrepreneurs, is a valuable guide for aspiring entrepreneurs and managers alike, offering practical advice on turning corporate frustrations into entrepreneurial success.
(0:29) Andre’s personal Why
(3:20) Types of Entrepreneurship
(10:57) The 3 Phases of a Spinout Framework
(18:44) Ethical Dilemmas & Triggers
(24:41) Hybrid Entrepreneurship
(32:32) Spinout Ventures: Transition from Employees to Entrepreneurs by Andre Laplume
Links and Resources
- Andre’s LinkedIn
- Spinout Ventures: Transition from Employees to Entrepreneurs by Andre Laplume
- Management Blueprint Podcast on Youtube https://bit.ly/MBPodcastPlaylistYT
- Steve Preda’s books on Amazon https://www.amazon.com/stores/author/B08XPTF4ST/allbooks
- Test-drive Steve's Summit OS Toolkit: https://stevepreda.com/summit-os-toolkit/
- Follow video shorts of current and past episodes on LinkedIn https://www.linkedin.com/company/stevepreda-com/
Tuesday Jul 30, 2024
Tuesday Jul 30, 2024
Ton Dobbe, Founder of Value Inspiration, is driven by his passion for technology and a mission to help SaaS companies create a remarkable effect with predictable growth in their businesses.
We learn about Ton's journey from his career in enterprise software and product marketing to founding Value Inspiration. He explains his framework for the Remarkable Effect, focusing on how SaaS companies can stand out, attract the right customers, and ensure sustainable growth. He shares insights on the three levers of his framework: the value lever, the viability lever, and the volume lever. He also discusses the importance of selling transformation over products and the power of standing for something significant in the market.
(0:48) Ton’s personal Why
(3:24) The Remarkable Levers Framework
(17:40) Stand For vs. Stand Against
(25:17) The Remarkable Effect by Ton Dobbe
Links and Resources
- Ton’s LinkedIn
- Value Inspiration
- The Remarkable Effect by Ton Dobbe
- Management Blueprint Podcast on Youtube https://bit.ly/MBPodcastPlaylistYT
- Steve Preda’s books on Amazon https://www.amazon.com/stores/author/B08XPTF4ST/allbooks
- Test-drive Steve's Summit OS Toolkit: https://stevepreda.com/summit-os-toolkit/
- Follow video shorts of current and past episodes on LinkedIn https://www.linkedin.com/company/stevepreda-com/