Interviews with CEOs and Entrepreneurs about the frameworks they are using to build and scale their businesses.
Episodes
Friday Jul 12, 2024
Friday Jul 12, 2024
Eisha Armstrong, Executive Chairman and Co-Founder of Vecteris, is motivated by making a difference and fostering an inclusive, balanced work environment. Her focus is to productize your services to drive success.
We discuss her journey in co-founding Vecteris, a consulting firm helping B2B services organizations productize their offerings. Eisha shares her insights on scaling businesses through technology, standardization, and addressing urgent customer problems. Her framework includes productizing services, bundling additional services, and developing SaaS products. She emphasizes the importance of innovation and leveraging generative AI to improve service delivery.
(0:42) Eisha’s path to Vecteris
(6:19) The Productization Spectrum framework
(10:16) Deadliest sins of productization
(18:49) Eisha’s new book
(20:22) Learn more about Eisha
Links and Resources
- Eisha’s LinkedIn
- Books by Eisha Armstrong
- Explore Steve Preda Business Growth tech https://stevepreda.com/business-growth-tech/
- Follow video shorts of current and past episodes on LinkedIn https://www.linkedin.com/company/stevepreda-com/
- Management Blueprint Podcast on Youtube https://bit.ly/MBPodcastPlaylistYT
- Steve Preda’s books on Amazon https://www.amazon.com/stores/author/B08XPTF4ST/allbooks
Tuesday Jul 09, 2024
Tuesday Jul 09, 2024
Nelson Nigel, Founder and CEO of Kidmoto Technologies, is driven by his passion for entrepreneurship and creating innovative products that improve lives.
We explore Nelson's vision of business as a puzzle, stressing the importance of a clear vision and strong foundation. He discusses Kidmoto's mobile app, allowing parents to pre-book rides with pre-installed child car seats, ensuring safety and convenience with professional chauffeurs.
He also talks about expanding to serve niche markets often overlooked by larger companies, highlighting the significance of planning for growth and continuously adding pieces to the business puzzle to achieve long-term success.
(0:28) Nelson’s love for entrepreneurship
(7:58) Kidmoto as a business idea
(14:52) The 10,000 Puzzle Piece Business
(19:05) The future of KidMoto
Links and Resources
- Nelson’s LinkedIn
- Moto Nation
- Kidmoto
- Explore Steve Preda Business Growth tech https://stevepreda.com/business-growth-tech/
- Follow video shorts of current and past episodes on LinkedIn https://www.linkedin.com/company/stevepreda-com/
- Management Blueprint Podcast on Youtube https://bit.ly/MBPodcastPlaylistYT
- Steve Preda’s books on Amazon https://www.amazon.com/stores/author/B08XPTF4ST/allbooks
Friday Jul 05, 2024
Friday Jul 05, 2024
Chris Prefontaine, Founder of Smart Real Estate Coach, is motivated by creating experiences that money cannot buy.
We learn about Chris's journey from the 2008 real estate crash to establishing Smart Real Estate Coach in 2014. He developed an interactive model for creative property deals without banks, cash, or credit, enabling students to work with them across North America.
Chris's frameworks include owner financing, lease purchases, and subject-to deals, helping students avoid financial exposure while achieving their goals. He also shares his LeadGen Stacking framework, which involves swapping email lists, writing books, building a YouTube presence, and hosting events. This diversified approach ensures a steady stream of leads and business growth.
(0:28) Chris’s entrepreneurial journey
(7:58) The LeadGen Stacking Framework
(14:52) Future of Smart Real Estate Coach
(19:05) Find out more about Chris
Links and Resources
- Chris’s LinkedIn
- Smart Real Estate Coach
- QLS Live
- Free copies of Real Estate On Your Terms and Deal Structure Overtime by Chris Prefontaine
- Explore Steve Preda Business Growth tech https://stevepreda.com/business-growth-tech/
- Follow video shorts of current and past episodes on LinkedIn https://www.linkedin.com/company/stevepreda-com/
- Management Blueprint Podcast on Youtube https://bit.ly/MBPodcastPlaylistYT
- Steve Preda’s books on Amazon https://www.amazon.com/stores/author/B08XPTF4ST/allbooks
Tuesday Jul 02, 2024
Tuesday Jul 02, 2024
Dr. Don Thomas, Strategy Expert, is driven by the idea that there's always something better we can do strategically. His approach includes strategy from pirates to enhance traditional methods.
We learn about his journey from software developer to strategic leadership expert, emphasizing vision-driven leadership. Don highlights the importance of casting a vision and making it attainable. He also addresses multi-generational communication in the workplace, offering insights from his Cross-Generational Communication Framework. Additionally, he shares unique leadership lessons inspired by historical pirates from his book, The Pirate's Guide to Strategic Leadership.
(0:39) Don’s journey to becoming a strategy expert
(2:54) What is strategic leadership?
(10:10) The Cross-Generational Communication Framework
(20:20) Pirates as strategists
(24:32) Find out more about Don
Links and Resources
- Don’s LinkedIn
- The Pirate's Guide to Strategic Leadership by Dr. Don Thomas
- Explore Steve Preda Business Growth tech https://stevepreda.com/business-growth-tech/
- Follow video shorts of current and past episodes on LinkedIn https://www.linkedin.com/company/stevepreda-com/
- Management Blueprint Podcast on Youtube https://bit.ly/MBPodcastPlaylistYT
- Steve Preda’s books on Amazon https://www.amazon.com/stores/author/B08XPTF4ST/allbooks
Friday Jun 28, 2024
Friday Jun 28, 2024
Barry LaBov, owner of LaBov and Beyond Marketing, is driven by his passion for originality and helping people achieve their potential.
From rock musician to marketing entrepreneur, Barry's journey is marked by creativity and perseverance. He founded his marketing firm to channel his love for creativity into helping companies discover their unique strengths. Barry's five-step brand re-engineering process—Brand Assessment, Technical Immersion, Design Brand Strategy, Execute, and Celebrate & Launch—focuses on leveraging a company's inherent qualities.
His book, The Power of Differentiation, aims to inspire companies to win hearts, minds, and market share by engaging their people meaningfully.
(0:38) Rock musician to entrepreneur
(5:43) The Brand Reengineering Framework
(9:50) What makes your business unique
(19:24) The Power of Differentiation
(22:00) What’s next for Barry
Links and Resources
- Barry’s LinkedIn
- LaBov & Beyond Marketing
- The Power of Differentiation by Barry LaBov
- Explore Steve Preda Business Growth tech https://stevepreda.com/business-growth-tech/
- Follow video shorts of current and past episodes on LinkedIn https://www.linkedin.com/company/stevepreda-com/
- Management Blueprint Podcast on Youtube https://bit.ly/MBPodcastPlaylistYT
- Steve Preda’s books on Amazon https://www.amazon.com/stores/author/B08XPTF4ST/allbooks
Tuesday Jun 25, 2024
Tuesday Jun 25, 2024
Shirley Collier, President of Scale2Market LLC, is fueled by a passion to help businesses succeed in the federal marketplace.
We learn about Shirley's journey and her powerful DAVIE framework (Data Analysis Value Investment Execute and Evaluate) that guides companies through the complexities of federal contracting. She explains how to leverage data, build relationships, and strategically position businesses to win lucrative government contracts. She also emphasizes the importance of innovation and staying competitive to maintain a foothold in the federal market.
(0:34) Why work with the federal market
(1:23) The DAVIE Framework
(7:17) Entering the market
(15:56) Traps you should avoid and how to overcome them
(23:23) More about Shirley
Links and Resources
- Shirley’s LinkedIn
- Scale2Market LLC
- Explore Steve Preda Business Growth tech https://stevepreda.com/business-growth-tech/
- Follow video shorts of current and past episodes on LinkedIn https://www.linkedin.com/company/stevepreda-com/
- Management Blueprint Podcast on Youtube https://bit.ly/MBPodcastPlaylistYT
- Steve Preda’s books on Amazon https://www.amazon.com/stores/author/B08XPTF4ST/allbooks
Friday Jun 21, 2024
Friday Jun 21, 2024
John Hewitt, CEO of Loyalty Brands, is driven by a deep commitment to changing lives through entrepreneurship, fueled by his passion for helping others and belief in the power of business to create opportunities.
We learn about John's journey from developing the first tax software with his father to building billion-dollar companies like Jackson Hewitt Tax Service and Liberty Tax.
John explains his "Kill CEO Disease" framework, which consists of three steps: Engage, Listen, and Improve.
(0:27) John’s entrepreneurial journey from tax to franchise
(10:33) The “Kill CEO Disease" Framework
(19:06) John’s principal message for iCompete
(21:23) John’s excitement as an entrepreneur
(23:26) Find out more about John
Links and Resources
- John’s LinkedIn
- Loyalty Brands
- iCompete by John Hewitt
- Explore Steve Preda Business Growth tech https://stevepreda.com/business-growth-tech/
- Follow video shorts of current and past episodes on LinkedIn https://www.linkedin.com/company/stevepreda-com/
- Management Blueprint Podcast on Youtube https://bit.ly/MBPodcastPlaylistYT
- Steve Preda’s books on Amazon https://www.amazon.com/stores/author/B08XPTF4ST/allbooks
Tuesday Jun 18, 2024
Tuesday Jun 18, 2024
Chad Jenkins, President and CEO of SeedSpark, is motivated by natural curiosity and a passion for creating exponential value through unconventional thinking and collaboration. We learn about Chad's journey from serial entrepreneur to the head of SeedSpark, where he helps businesses grow exponentially. Chad explains his Before/After Collaboration Framework, which involves identifying services that create a need for your product and shares his "Just Add a Zero" philosophy, emphasizing the importance of rethinking and maximizing existing resources to achieve exponential growth.
(0:37) From building your businesses to building partnerships
(9:33) The Before/After Collaboration Framework
(25:28) Significance of adding a zero
(31:31) Learn more about Chad
Links and Resources
- Chad’s LinkedIn
- SeedSpark
- Chad T. Jenkins
- Just Add A Zero by Chad Jenkins
- Explore Steve Preda Business Growth tech https://stevepreda.com/business-growth-tech/
- Follow video shorts of current and past episodes on LinkedIn https://www.linkedin.com/company/stevepreda-com/
- Management Blueprint Podcast on Youtube https://bit.ly/MBPodcastPlaylistYT
- Steve Preda’s books on Amazon https://www.amazon.com/stores/author/B08XPTF4ST/allbooks
Friday Jun 14, 2024
Friday Jun 14, 2024
Robert Brill, CEO of Brill Media, is driven by a passion for business growth and personal development. His entrepreneurial journey is fueled by a desire for success and resilience, inspired by his modest upbringing, relentless drive to improve, and love for the "game" of business.
We learn about Robert's journey from four failed businesses to founding Brill Media, where he excels in media buying and digital advertising. Robert thoroughly explains his two versions of the Meta Framework, which involves mining niche problem statements, testing to find the most relevant ones, turning them into solutions, and combining them with matching imagery. He also highlights the integration of AI to enhance marketing effectiveness and the importance of persistent testing and adaptation in advertising strategies.
(00:29) Robert’s entrepreneurial journey to founding a 3x Fortune 5000 business
(06:55) The Meta Framework and how it works
(18:08) Optimizing AI for marketing effectiveness
(21:24) Find out more about Robert
Links and Resources
- Robert’s LinkedIn
- Brill Media
- Brill Media’s Copywriter Pro
- Download Steve's new book at: https://stevepreda.com/business-growth-tech/
- Follow video shorts of current and past episodes on LinkedIn https://www.linkedin.com/company/stevepreda-com/
- Management Blueprint Podcast on Youtube https://bit.ly/MBPodcastPlaylistYT
- Steve Preda’s books on Amazon https://www.amazon.com/stores/author/B08XPTF4ST/allbooks
Tuesday Jun 11, 2024
Tuesday Jun 11, 2024
Joe Camberato’s Why is to simplify the financing process for entrepreneurs. He was inspired by the struggles he witnessed self-employed clients face with traditional banks, to launch National Business Capital, a platform that connects business owners with non-bank lenders to foster sustainable growth.
Joe outlines the National Business Capital Framework, which involves understanding client needs, reverse-engineering the right lending partner, and building a mutually efficient lending process.
(0:29) Joe’s founding story for National Business Capital
(5:22) The National Business Capital Framework
(12:34) Pandemic’s effect to the private financing market
(16:12) Biggest blind spots
(20:56) The most exciting thing Joe is working on
(21:54) Learn more about Joe
Links and Resources
- Joe’s LinkedIn
- National Business Capital
- Grow By Joe YouTube Channel
- Download Steve's new book at: https://stevepreda.com/business-growth-tech/
- Follow video shorts of current and past episodes on LinkedIn https://www.linkedin.com/company/stevepreda-com/
- Management Blueprint Podcast on Youtube https://bit.ly/MBPodcastPlaylistYT
- Steve Preda’s books on Amazon https://www.amazon.com/stores/author/B08XPTF4ST/allbooks