Episodes
Friday Feb 09, 2024
198: Innovate Your Outbound Marketing with Vitalii Romanchenko
Friday Feb 09, 2024
Friday Feb 09, 2024
Vitalii Romachenko, CEO and co-founder of Elai.io, a company that generates learning and development video content with real human narrators from just text. We discuss about Elai.io services, how to promote business using outbound messaging through LinkedIn and Email, the ideal content that can be amplified through AI-driven voices and Who are ideally suited to benefit from Elai.io’s services.
(0:00) Vitalii's entrepreneurial journey
(06:30) How does Elai.io work?
(8:42) How to promote your business using outbound messaging through LinkedIn and Email?
(15:16) The ideal content that can be amplified through AI-driven voices.
(18:02) Who are ideally suited to benefit from Elai.io’s services.
(24:56) Parting Thoughts
Links and Resources
- Steve and Greg Cleary's Book Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
- Work with Steve - Stevepreda.com
- Connect with Steve on LinkedIn
- Vitalii’s LinkedIn
- Elai.io - your go-to automated AI video generation platform
Tuesday Feb 06, 2024
196: Productize Your Service with Greg Alexander
Tuesday Feb 06, 2024
Tuesday Feb 06, 2024
Greg Alexander, the founder of Collective54, the mastermind community for boutique professional services firms. We discuss about the secrets of a good mastermind group, the Boutique Framework, steps to productizing a service and how to benchmark yourself as a professional service firm.
[00:00] Greg's entrepreneurial journey
[02:37] The secrets of a good mastermind group
[04:29] The Boutique Framework
[08:18] Steps to productizing a service
[12:51] The golden era for professional service firms
[16:12] How to benchmark yourself as a professional service firm
[21:13] The importance of staff utilization
[22:08] Parting Thoughts
Links and Resources
- Steve and Greg Cleary's Book Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
- Work with Steve - Stevepreda.com
- Connect with Steve on LinkedIn
- Greg’s LinkedIn
- Collective54.com
- The Boutique: How To Start, Scale, And Sell A Professional Services Firm By Greg Alexander
Sunday Feb 04, 2024
195: Focus On Your People First with Will Blake
Sunday Feb 04, 2024
Sunday Feb 04, 2024
Will Blake, the owner of Vesta Foundation Solutions, a foundation repair and crawl space waterproofing company in Oklahoma City and Northwest Arkansas. We discuss about the crucial how to cultivate a great culture, the 5 Summits Framework, characteristics of good leadership, Gen Z employees' pros and cons, and the future of the Foundation Repair industry.
[00:00] Will's entrepreneurial journey
[06:30] How to build a great culture
[08:42] The 5 Summits Framework
[15:16] What does good leadership look like?
[18:02] The way different generations communicate with each other
[20:00] The strengths and weaknesses of Gen Z employees
[24:25] Where is the Foundation Repair industry is going?
[27:41] Parting Thoughts
Links and Resources
- Steve and Greg Cleary's Book Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
- Work with Steve - Stevepreda.com
- Connect with Steve on LinkedIn
- Will’s Website
- Vestafoundationsolutions.com
Thursday Feb 01, 2024
194: Create Customer Familiarity with Sharekh Shaikh
Thursday Feb 01, 2024
Thursday Feb 01, 2024
Sharehk Shaikh, the founder of CleverX, the audience discovery platform for market and product research teams, and the co-founder of Reflow AI, a company that provides AI agents to build and run your HR tasks and workflows. We discuss about the importance of understanding customer needs and building a complete solution, the Create Familiarity Framework, the MVP fallacy and the vision for Reflow AI
[00:00] Sharekh's entrepreneurial journey
[02:40] Importance of creating a product that solves a problem
[09:07] Sharekh’s Create Familiarity Framework
[12:04] How can startups effectively build awareness and familiarity for their products?
[19:15] Understanding Customer Pain: The Key to Startup Success
[20:54] Sharekh’s reservation about lean startup and MVP’s
[23:29] MUP versus MVP
[25:02] Vision of Reflow AI
[26:34] Parting Thoughts
Links and Resources
-
- Steve and Greg Cleary's Book Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
- Work with Steve - Stevepreda.com
- Connect with Steve on LinkedIn
- Sharekh’s LinkedIn
- Cleverx.com
- Reflow.ai
Tuesday Jan 02, 2024
193: Manage Well Remotely with Sean Campbell
Tuesday Jan 02, 2024
Tuesday Jan 02, 2024
Sean Campbell is the CEO of Cascade Insights, a competitive intelligence and market research firm for B2B technology companies. We discuss the benefits of niching down, what it takes to manage remote teams successfully, and the 3 things all your clients expect from your business.
Timestamps
[00:00] Sean's entrepreneurial journey
[06:35] The Default to Narrow Management Blueprint
[09:00] How to define the boundaries of everything you sell
[13:17] The benefits of niching down
[15:20] Ways to narrow your market and find your niche
[17:12] Why you need to go deeper and not wider in your business
[20:08] The 3 things all your clients expect from your business
[22:36] The pros and cons of building a remote business
[27:40] What it takes to manage remote teams effectively
[30:34] The one skill every remote employee must have
[32:10] How to build a culture where it's okay to say "I don't know"
[36:40] The importance of regular check-ins with your team
[40:20] Parting thoughts
Links and Resources
Steve and Greg Cleary's Book Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Work with Steve - Stevepreda.com
Connect with Steve on LinkedIn
Sean's email: Sean@Cascadeinsights.com
Tuesday Dec 26, 2023
192: Cultivate a Networking Group with Brian Jue
Tuesday Dec 26, 2023
Tuesday Dec 26, 2023
Brian Jue is the COO of Stony Hill Advisors, a full-service brokerage firm connecting sellers of privately owned businesses with qualified buyers. We discuss the foundations of a productive networking group, how to build your ideal life after selling your business, and the friction points to expect when buying or selling a business.
Timestamps
[00:00] Introduction
[04:40] Brian proving doubters wrong
[07:55] The recipe for building a solid networking group
[11:22] Why it makes sense to have many connections on LinkedIn
[15:10] How to build a networking group from scratch
[17:05] Practical ways to cultivate a productive networking group
[20:30] How to develop strong connections in a networking group
[22:49] How investment banking is evolving for small to medium-sized businesses
[27:52] The most challenging part of being a business advisor
[29:50] Friction points when buying or selling a business
[32:17] Building your ideal life after selling a business
[37:30] Parting thoughts
Links and Resources
Steve and Greg Cleary's Book Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Work with Steve - Stevepreda.com
Connect with Steve on LinkedIn
Text Brian via: (917) 382-0990
Wednesday Dec 13, 2023
191: Divide-and-Conquer Partnership with Kyle Geers
Wednesday Dec 13, 2023
Wednesday Dec 13, 2023
Kyle Geers is the CEO and Co-Founder of Zeroed-In Consulting, an accounting firm that strives to ease the pain points within a business through breakthrough technologies and continuous innovation. We discuss the foundations of a strong business partnership, the things you must do before entering a 50-50 partnership, and how AI is disrupting accounting and finance consulting.
Timestamps
[00:00] Introduction
[01:20] Kyle's entrepreneurial journey
[04:04] How to divide and conquer a 50-50 partnership
[06:32] Is a 50-50 partnership right for you?
[09:00] Ways to ensure all your partnerships succeed
[10:51] What Kyle learned in the first few years of being in a partnership
[12:34] Things you must do to maintain a strong business partnership
[14:58] How technology is impacting accounting and finance consulting
[19:40] Where to start with better accounting systems
[22:40] What to expect from working with Zeroed-In Consulting
[24:20] The role of AI in finance and accounting
[27:40] Parting thoughts
Links and Resources
Steve and Greg Cleary's Book Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Work with Steve - Stevepreda.com
Connect with Steve on LinkedIn
Kyle's email: Kyle@Zeroed-inconsulting.com
Tuesday Dec 12, 2023
190: Future-Proof Your Startup with Ari Tulla
Tuesday Dec 12, 2023
Tuesday Dec 12, 2023
Ari Tulla is a serial entrepreneur and the CEO of Elo Health, an AI personalization engine delivering the exact nutrients to live better. We discuss practical ways to future-proof your startup, the benefits of starting small, and the 3 things every startup must do to succeed.
Timestamps
[00:34] Ari's entrepreneurial journey
[04:50] Elo Health and what they do
[07:34] The 3 things every startup company must do to succeed
[10:49] The benefits of starting small
[13:34] How to know it's the right time to implement your idea
[19:00] Creative ways to test your market
[24:10] Marketing is all about building funnels
[26:27] How to continuously optimize your funnels
[29:36] How to connect with Ari and Elo Health
[33:24] Parting thoughts
Links and Resources
Steve and Greg Cleary's Book Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Work with Steve - Stevepreda.com
Connect with Steve on LinkedIn
Tuesday Dec 05, 2023
189: Discover Your Ideal Self with Doug Lennick
Tuesday Dec 05, 2023
Tuesday Dec 05, 2023
Doug Lennick is a best-selling author, CEO, and Co-Founder of Think2perform, an agency specializing in performance development for individuals and teams. We discuss effective tips for improving self-awareness, ways to become a top performer in all aspects of your life, and how to uncover your ideal self.
Timestamps
[00:34] Doug’s entrepreneurial journey
[02:30] Why self-awareness is crucial for top performance
[06:36] The game of life is largely about personal growth
[09:56] Navigating the good and the bad of everyday life
[12:35] The three mindsets you need to become a success
[13:52] The Freeze Game and why it’s so effective
[16:43] Learning to pay attention
[21:52] The true definition of leadership
[23:28] How reflecting can improve your life
[26:16] How to reframe any situation
[27:47] Ways to become better at decision-making
[32:27] Don’t wait for someone else to fix it
[36:11] What are your values? - Deciding what's important in life
[41:55] How to connect with Doug Lennick
[43:03] Parting thoughts
Links and Resources
Steve and Greg Cleary's Book Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Work with Steve - Stevepreda.com
Connect with Steve on LinkedIn
think2perform | Apply Your Values to Drive Leadership, Growth, and Teamwork
Don't Wait For Someone Else to Fix It: 8 Essentials to Enhance Your Leadership Impact at Work, Home, and Anywhere Else That Needs You by Doug Lennick and Chuck Wachendorfer
Stolen Focus: Why You Can't Pay Attention—and How to Think Deeply Again by Johann Hari
One Decision Away: Key Principles To Create What You Want in Life and Work by Paula Melo Doroff
Neuroscience for Leadership: Harnessing the Brain Gain Advantage (The Neuroscience of Business by T. Swart, Kitty Chisholm Paul Brown
Tuesday Nov 28, 2023
188: Scale Your Finance Function with Jason Kruger
Tuesday Nov 28, 2023
Tuesday Nov 28, 2023
Jason Kruger is the President and Founder of Signature Analytics, an accounting firm providing outsourced accounting and strategic financial solutions to mid-sized companies who need more clarity from their financial data. We discuss the best way to get the most out of your finance data, how to uncover your business’ profit drivers, and the future of AI in finance.
Timestamps
[00:00] Introduction
[03:57] The foundation of a strong finance function
[05:40] Why every business needs an efficient finance department
[08:39] How to uncover the profit drivers in your business
[12:37] How to get the most out of your people, processes, and technology
[17:55] Power BI and why it’s so effective
[20:32] AI in the finance world
[24:09] Parting thoughts
Links and Resources
Steve and Greg Cleary's Book Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Work with Steve - Stevepreda.com
Connect with Steve on LinkedIn
Jason’s email: JKruger@signatureanalytics.com