Interviews with CEOs and Entrepreneurs about the frameworks they are using to build and scale their businesses.
Episodes
Tuesday Nov 21, 2023
Tuesday Nov 21, 2023
Ben Johnson is the CEO and Founder of Particle41, a global software consultancy that offers end-to-end product development services. We discuss ways to ensure you never get offended, why extreme ownership is crucial for business success, and the benefits of using private AI.
Timestamps
[00:00] Introduction
[02:32] Management Blueprint: The How to Never Be Offended Framework
[06:01] Drop the victim mindset and take responsibility
[09:39] How to effectively use power reframe questions
[11:06] How to turn every situation into something positive
[13:13] The concept of extreme ownership
[15:42] How to ensure all your activities have positive outcomes
[18:21] What it means to build a business in the cloud
[21:35] Ways to get to continuous releases faster
[23:07] Journey toward an AI-driven economy
[28:13] All you need to know about private AI
[32:34] Parting thoughts
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Work with Steve - Stevepreda.com
Connect with Steve on LinkedIn
Ben’s Email address: Ben@particle41.com
Tuesday Nov 14, 2023
Tuesday Nov 14, 2023
Scott Absher is the Co-Founder and Chief Executive Officer at ShiftPixy, a next-gen gig economy platform revolutionizing today’s shift workforce. We discuss the future of the shift economy, how to use AI to manage your workforce, and ways to get an endless supply of shift workers.
Timestamps
[00:00] Introduction
[00:50] Scott's entrepreneurial journey
[04:20] The Load Balancing Framework
[06:45] How ShiftPixy deploys shift workers successfully
[09:10] How to use AI to manage your workers
[11:10] The psychographic of part-time workers in the shift economy
[13:05] The type of companies that use ShiftPixy
[15:01] How to set up the Load Balancing framework
[17:33] Understanding the demand and supply of shift workers
[19:39] Parting thoughts
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Work with Steve - Stevepreda.com
Connect with Steve on LinkedIn
Tuesday Nov 07, 2023
Tuesday Nov 07, 2023
Joel Stevenson is the CEO of Yesware, a sales engagement software that helps high-performing sales teams do meaningful email outreach at scale. We discuss the future of sales outreach, ways salespeople can become more productive, and the fastest way to drive awareness for your products.
Timestamps
[00:00] Joel's entrepreneurial journey
[02:48] Joel's framework for customer acquisition
[06:43] The most important metric to track in your sales process
[08:34] Sales forecasting best practices
[09:47] Tips to help you reduce customer churn
[13:38] How does Yesware work?
[14:55] How to optimize your sales process over time
[17:09] The future of sales outreach
[20:40] How to get the most out of sales and marketing
[22:41] The fastest way to drive awareness for your products
[24:35] Parting thoughts
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Work with Steve - Stevepreda.com
Connect with Steve on LinkedIn
Tuesday Oct 31, 2023
Tuesday Oct 31, 2023
Patrick Esposito is the CEO and Founder of Initiative Labs. He is also the President and Co-Founder of ACME General Corp, a company focused on driving rapid innovation in the national security space. We break down the four steps in the structure of success framework, how to achieve continuous success in your business, and the benefits of having an agile business process.
Timestamps
[00:40] Patrick's entrepreneurial journey
[03:15] What is the Structure of Success framework?
[05:46] The four-step is the success framework
[10:27] Understand that success is a continuous process
[12:28] The benefits of having an agile process
[14:45] The eight decision categories
[16:56] Why business owners dislike the term governance
[21:03] Business owners navigating disasters and succession planning
[22:42] Parting thoughts
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Work with Steve - Stevepreda.com
Connect with Steve on LinkedIn
The Structure of Success: A Framework to Help Build Your Business Better by Patrick Esposito
Patrick's LinkedIn
Wednesday Oct 25, 2023
Wednesday Oct 25, 2023
Ricky Marton is the Founder & CEO of Koru, an easy-to-use software service that helps companies build a balanced and diversified impact portfolio through strategic partnerships. We discuss how you can become profitable by doing good in society, why you need to focus on ESG as a small business, and how businesses can become a catalyst for societal change.
Timestamps
[00:40] Ricky's entrepreneurial journey
[01:41] The benefits of focusing on ESG as a small business
[02:53] How ESG impacts talent acquisition
[05:20] Do customers really care about ESG?
[07:32] Why ESG performance is important for investors
[11:17] Ways your company will benefit from supporting the community
[12:52] Impactful ESG use cases in business
[16:28] Businesses as a catalyst for societal change
[18:14] Who is a Private Impact Expert?
[10:50] How to take advantage of ESG opportunities
[23:17] Parting thoughts
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Work with Steve - Stevepreda.com
Connect with Steve on LinkedIn
Ricky's website - www.koru.global
Tuesday Oct 17, 2023
Tuesday Oct 17, 2023
Noah Graff is a Machinery Dealer, Vice President, and Treasure Hunter at Graff-Pinkert & Co, a family-owned, 75-year-old firm dedicated to selling great machine tools to the turned parts industry. We discuss why luck is all about connecting the dots, how to become a serendipity magnet, and why weird deals make the most money.
Timestamps
[00:57] Noah's entrepreneurial journey
[04:26] Noah's management blueprint
[07:41] What are serendipity bombs?
[10:01] The most important aspect of being lucky
[14:22] Why luck is all about connecting the dots
[20:40] The type of deals that make the most money
[22:02] What the Serendipity Journal is all about
[24:50] How to become a serendipity magnet
[26:36] Parting thoughts
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Work with Steve - Stevepreda.com
Connect with Steve on LinkedIn
The Serendipity Mindset: The Art and Science of Creating Good Luck by Christian Busch
Tuesday Oct 10, 2023
Tuesday Oct 10, 2023
James Ferrara is the Co-Founder and President of InteleTravel, the largest travel agency in the world measured by number of agents. We discuss simple ways to inspire the extraordinary in your team members, why you must fully understand your customer's needs, and how to turn business challenges into opportunities.
Timestamps
[00:45] James' entrepreneurial journey
[04:01] What it's like working with Brian Tracy
[05:46] Turning challenges into opportunities
[09:38] How to get the most out of your team
[12:41] What it means to meet the market where it is
[13:54] The benefits of understanding customer needs
[16:00] The Inspire Extraordinary Framework
[19:15] Leaders: Set the vision and get out of the way
[20:36] How to get the most out of technology in your business
[23:46] Experience leading 90,000+ agents
[28:19] Advice on how to become a better CEO
[31:20] Parting thoughts
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Work with Steve - Stevepreda.com
Connect with Steve on LinkedIn
The No Tourist Allowed Podcast
The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible by Brian Tracy
Tuesday Oct 03, 2023
Tuesday Oct 03, 2023
Ed Delia is the President of Delia Associates, a branding, marketing, and PR agency focused on B2B businesses in manufacturing, technology, engineering, pharmaceutical, and industrial services. We discuss the importance of an authentic brand-audience connection, how to uncover your ideal target market, and the easiest way to manufacture your brand from scratch.
Timestamps
[00:00] Introduction
[00:35] Ed's entrepreneurial journey
[03:18] The difference between pre and post-internet branding
[05:27] How to realistically and sustainably build your brand
[07:01] The 4Ds to building a brand from scratch
[10:07] Target market and how to uncover yours
[11:52] How to build an authentic brand personality
[14:40] Ways to discover your brand personality
[17:08] Brand-audience connection and why it's important
[20:44] Why brand building is crucial for any sized company
[23:46] Parting thoughts
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Work with Steve - Stevepreda.com
Connect with Steve on LinkedIn
Webinar on Growing Your B2B Organization
Monday Sep 25, 2023
Monday Sep 25, 2023
Austin Netzley is an author, investor, and business growth advisor. He is also the Founder and CEO of 2X, where he helps entrepreneurs implement proven systems and strategies to reclaim their time, improve their operations, and scale predictably. We discuss the foundations of the two-week vacation test, how to have complete control of your time as an entrepreneur, and the easiest way to build a thriving, self-managing business.
Timestamps
[00:00] Introduction
[00:45] Austin's entrepreneurial journey
[02:44] Austin's big desire to leave a dent in the world
[04:34] The Two-Week Vacation Test
[06:58] How to build a self-managing business
[09:50] The done by 10:30 framework
[11:38] Why you need to create a personalized morning routine
[14:55] How to get your team to thrive without you
[16:30] Leave your business and take a mini vacation
[18:47] The goal is to have complete control of your time
[20:45] Is the 4-hour work week really possible?
[22:14] What it's like working with remote employees
[24:40] Parting thoughts
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Work with Steve - Stevepreda.com
Connect with Steve on LinkedIn
Austin's website - https://2x.co/
The 2-Week Vacation Test: How To Build A Wildly Successful Business That Can Run & Thrive Without You by Austin Netzley
From 6 To 7 Figures: The Proven Playbook To Get More Traction, Free Up 20 Hours Per Week, And Scale Past $1M In Revenue! by Austin Netzley
Monday Sep 18, 2023
Monday Sep 18, 2023
Seth Farbman is the Chairman and President of VStock Transfer, a stock transfer agent providing best-in-class services combined with a cost-savings structure and personalized customer service. We discuss the fastest way to build your business on LinkedIn, the role of a stock transfer agency, and why you must understand your customer's needs to be successful in business.
Timestamps
[00:45] Seth's entrepreneurial journey
[03:06] Seth's experience with management blueprints
[04:34] The benefits of understanding your customer's needs
[08:15] What it means to be a stock transfer agency
[12:19] How to build a solid business on LinkedIn
[15:07] Ways to get the most out of your LinkedIn profile
[17:41] The difference between a corporate and a personal LinkedIn page
[19:16] Understanding the purpose of a corporate LinkedIn page
[21:05] Parting thoughts
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Work with Steve - Stevepreda.com
Seth's Email: Seth@Vstocktransfer.com