Interviews with CEOs and Entrepreneurs about the frameworks they are using to build and scale their businesses.
Episodes
21 hours ago
21 hours ago
Cary Lawrence, CEO of Decile, is driven by a passion for decoding human behavior to help businesses market to AI-generated avatars, build loyalty, and drive growth through data.
We discuss Cary’s four-step framework for customer engagement: collecting first-party data, identifying high-value customers, tailoring customer journeys, and tracking behaviors over time. She explains how Decile leverages AI to create detailed marketing personas, allowing brands to engage customers more effectively and optimize marketing spend. She emphasizes the importance of understanding customer nuances to build genuine connections, enabling brands to achieve sustainable growth by aligning with their customers’ unique needs and preferences.
(1:33) Cary’s personal Why
(4:24) The Customer Loyalty Framework
(16:34) Marketing approaches
(22:33) Cary’s most exciting project currently
(25:46) Learn more about Cary
Links and Resources
- Cary’s LinkedIn
- Decile
- Test-drive the Summit OS® Toolkit: https://stevepreda.com/summit-os-toolkit/
- Management Blueprint® Podcast on Youtube https://bit.ly/MBPodcastPlaylistYT
- Steve Preda’s books on Amazon https://www.amazon.com/stores/author/B08XPTF4ST/allbooks
- Follow video shorts of current and past episodes on LinkedIn https://www.linkedin.com/company/stevepreda-com/
Tuesday Oct 29, 2024
Tuesday Oct 29, 2024
Christian Espinosa, Founder and CEO of Blue Goat Cyber, is driven by a mission to ensure medical device security while helping his team drive project efficiency through innovative compensation structures.
We learn about Christian’s journey from overcoming a life-threatening health scare to founding Blue Goat Cyber, focusing on medical device cybersecurity. He explains his approach to designing security into medical devices from the start, rather than trying to fix issues later. He shares his Efficiency Driver framework, which incentivizes his team to become more efficient by tying compensation to project outcomes. He also emphasizes the importance of emotional intelligence in cybersecurity, detailing his seven-step methodology for fostering self-awareness, communication, and continuous improvement within teams. His insights offer strategies for medical device manufacturers and cybersecurity professionals to ensure both innovation and safety in their products.
(1:30) Chrstian’s personal Why
(5:46) The Efficiency Driver Framework
(10:17) The Smartest Person in the Room by Christian Espinosa
(20:29) Learn more about Christian
Links and Resources
- Christian’s LinkedIn
- Blue Goat Cyber
- The Smartest Person in the Room: The Root Cause and New Solution for Cybersecurity by Christian Espinosa https://a.co/d/eYT2oOM
- Test-drive the Summit OS® Toolkit: https://stevepreda.com/summit-os-toolkit/
- Management Blueprint® Podcast on Youtube https://bit.ly/MBPodcastPlaylistYT
- Steve Preda’s books on Amazon https://www.amazon.com/stores/author/B08XPTF4ST/allbooks
- Follow video shorts of current and past episodes on LinkedIn https://www.linkedin.com/company/stevepreda-com/
Friday Oct 25, 2024
Friday Oct 25, 2024
Janet Metzger, Business Strategist and Network Marketing Expert, is driven by a desire to help others achieve success by focusing on simplicity and consistency, and by always getting your head right first to stay motivated and clear.
We learn about Janet’s journey from corporate executive to expert in network marketing, where she now mentors others in achieving their business goals. She explains her simple and structured success formula, which includes building consistent daily habits, practicing gratitude, and focusing on personal development. She emphasizes the importance of simplifying business processes, staying accountable, and helping others uncover their own "Why" to stay motivated. Her approach offers practical strategies for entrepreneurs and network marketers to create disciplined routines, maintain a clear focus, and grow their businesses while aligning with their personal goals.
(1:14) Janet’s personal Why
(2:57) The 4 Step Success Formula
(20:16) A question for entrepreneurs
(22:58) Connect with Janet
Links and Resources
- Janet’s Facebook
- Network Marketer’s Den
- Test-drive the Summit OS® Toolkit: https://stevepreda.com/summit-os-toolkit/
- Management Blueprint® Podcast on Youtube https://bit.ly/MBPodcastPlaylistYT
- Steve Preda’s books on Amazon https://www.amazon.com/stores/author/B08XPTF4ST/allbooks
- Follow video shorts of current and past episodes on LinkedIn https://www.linkedin.com/company/stevepreda-com/
Friday Oct 18, 2024
Friday Oct 18, 2024
Jeff Berkowitz, co-founder and CEO of Delve Deep Learning, is driven by his passion to help businesses clone themselves into an AI, enabling them to navigate complexities and create prosperity through innovation.
We learn about Jeff’s journey from politics and public affairs to launching Delve Deep Learning, an AI-native company revolutionizing public affairs intelligence. He explains his AI Innovation Process, which includes training AI to be your intern, testing and selecting the best tools, deciding whether to be a buyer or builder, launching for external use, and iterating on the process. He also highlights how this approach helps businesses streamline workflows, scale services, and democratize access to AI-powered public affairs intelligence.
(1:31) Jeff’s personal Why
(5:43) The AI Innovation Process
(13:52) How your company can use this process
(19:40) Find out more about Jeff
Links and Resources
- Jeff’s LinkedIn
- Delve Deep Learning
- Test-drive the Summit OS® Toolkit: https://stevepreda.com/summit-os-toolkit/
- Management Blueprint® Podcast on Youtube https://bit.ly/MBPodcastPlaylistYT
- Steve Preda’s books on Amazon https://www.amazon.com/stores/author/B08XPTF4ST/allbooks
- Follow video shorts of current and past episodes on LinkedIn https://www.linkedin.com/company/stevepreda-com/
Tuesday Oct 15, 2024
Tuesday Oct 15, 2024
Ryan Kauth, Business Coach, Facilitator, and Coleman Chair in Entrepreneurship at Marquette University, is driven by his mission to rekindle growth in family enterprises and serial founder-led businesses by helping owners develop strategic leadership.
We learn about Ryan’s journey from educator to business coach, working with family business owners and serial entrepreneurs to overcome growth plateaus and succession challenges. Ryan explains his five-category framework for rekindling growth, which includes leadership development, customer creation, culture, finance, and operations. He emphasizes the importance of moving from functional roles to strategic leadership, empowering teams, and preparing the next generation to lead family businesses successfully.
(1:18) Ryan’s personal Why
(4:44) The 5 Categories To Change
(15:49) Challenges of family enterprises
(24:42) Learn more about Ryan
Links and Resources
- Ryan’s LinkedIn https://www.linkedin.com/in/ryankauth/
- Ryan Kauth ryankauth.com
- Test-drive the Summit OS® Toolkit: https://stevepreda.com/summit-os-toolkit/
- Management Blueprint® Podcast on Youtube https://bit.ly/MBPodcastPlaylistYT
- Steve Preda’s books on Amazon https://www.amazon.com/stores/author/B08XPTF4ST/allbooks
- Follow video shorts of current and past episodes on LinkedIn https://www.linkedin.com/company/stevepreda-com/
Friday Oct 11, 2024
Friday Oct 11, 2024
Peter Santry, Summit OS Guide and Value Builder Licensee, is driven by a mission to help leadership teams execute like hell in 45 days, aligning their core business strategies to achieve rapid growth and profitability.
We discuss the Core Business Lens™ tool, which helps companies identify their key strengths, most profitable customers, and core competencies. Peter explains how this tool allows businesses to sharpen their focus and drive profitability by narrowing in on what they do best. He also highlights the importance of Summit OS's 45-day Execution Momentum, a system designed to achieve early wins and build long-term business momentum, and emphasizes the value of deep client relationships and tailored strategies for sustained success.
(0:54) Peter’s personal Why
(2:11) The Core Business Lens tool
(10:50) 45-day Execution Momentum
(20:27) Working with growth-oriented companies
(27:07) Connect with Peter
Links and Resources
- Peter’s LinkedIn
- Fox Run Advisors
- Test-drive the Summit OS® Toolkit: https://stevepreda.com/summit-os-toolkit/
- Management Blueprint® Podcast on Youtube https://bit.ly/MBPodcastPlaylistYT
- Steve Preda’s books on Amazon https://www.amazon.com/stores/author/B08XPTF4ST/allbooks
- Follow video shorts of current and past episodes on LinkedIn https://www.linkedin.com/company/stevepreda-com/
Tuesday Oct 08, 2024
Tuesday Oct 08, 2024
David Achata, Founder of Achata Coaching, Inc., is driven by his mission to help leaders multiply the best of who they are by fostering self-awareness and intentional growth.
We learn about David’s journey from high-energy workaholic to leadership coach, shaped by personal challenges and a deep desire to help others become healthier, more effective leaders. The guest explains his Four Disciplines of Retreating framework, which includes going away alone, with a guide, with your team, and with your family. David emphasizes the importance of self-reflection, cultivating social resilience, and building strong personal connections to enhance leadership effectiveness.
(0:35) David’s personal Why
(6:17) The 4 Disciplines of Retreating
(31:18) Connect with David
Links and Resources
- David’s LinkedIn
- Achata Coaching
- Executive Retreats for Busy Business Leaders: How to Achieve More by Working Less by David Achata
- Test-drive the Summit OS® Toolkit: https://stevepreda.com/summit-os-toolkit/
- Management Blueprint® Podcast on Youtube https://bit.ly/MBPodcastPlaylistYT
- Steve Preda’s books on Amazon https://www.amazon.com/stores/author/B08XPTF4ST/allbooks
- Follow video shorts of current and past episodes on LinkedIn https://www.linkedin.com/company/stevepreda-com/
Friday Oct 04, 2024
Friday Oct 04, 2024
Reggie James, Founder of Digital Clarity, is driven by his passion to accelerate tech growth by sharing his experiences—both successes and failures—to help technology leaders achieve sustainable business growth.
We discuss the Revenue Acceleration Framework, which includes four key steps: Diagnose, Workshop, Strategize, and Execute. Reggie explains how this framework helps companies identify bottlenecks, craft actionable strategies, and achieve sustainable growth. He emphasizes the importance of nurturing client relationships with education and genuine content, rather than relying on traditional sales tactics.
(0:44) Reggie’s personal Why
(6:58) The Revenue Acceleration Framework
(17:52) Adapting to the changes in the market
(23:43) Learn more about Reggie
Links and Resources
- Reggie’s LinkedIn
- Digital Clarity
- Test-drive the Summit OS® Toolkit: https://stevepreda.com/summit-os-toolkit/
- Management Blueprint® Podcast on Youtube https://bit.ly/MBPodcastPlaylistYT
- Steve Preda’s books on Amazon https://www.amazon.com/stores/author/B08XPTF4ST/allbooks
- Follow video shorts of current and past episodes on LinkedIn https://www.linkedin.com/company/stevepreda-com/
Wednesday Oct 02, 2024
Wednesday Oct 02, 2024
Christian Boucousis, CEO of Afterburner, is driven by a mission to bring the fighter pilot mindset into business, helping leaders debrief daily and achieve high-impact performance through structured reflection and action.
We discuss the ORCA Debrief framework, which consists of Objective, Result, Cause, and Action. This framework allows teams to expand their comfort zones and improve performance by focusing on small, actionable steps and learning from each experience. Christian shares how debriefing, a core fighter pilot practice, can accelerate learning, enhance accountability, and drive meaningful progress in any organization. He emphasizes the power of disciplined execution and continuous improvement to thrive in high-speed, complex environments. Learn more about how the fighter pilot mindset can transform your leadership by tuning into the episode.
(0:40) Christian’s personal Why
(7:36) The ORCA Debrief Framework
(19:48) A fighter pilot in business
(23:13) The most exciting project Christian is working on
(25:16) Find out more about Christian
Links and Resources
- Christian’s LinkedIn
- Afterburner
- On Time on Target by James D. Murphy and Christian Boucousis
- Test-drive the Summit OS® Toolkit: https://stevepreda.com/summit-os-toolkit/
- Management Blueprint® Podcast on Youtube https://bit.ly/MBPodcastPlaylistYT
- Steve Preda’s books on Amazon https://www.amazon.com/stores/author/B08XPTF4ST/allbooks
- Follow video shorts of current and past episodes on LinkedIn https://www.linkedin.com/company/stevepreda-com/
Friday Sep 27, 2024
Friday Sep 27, 2024
Sayre Darling, a business coach and strategic advisor, is driven by her passion to help leaders converse expertly to connect and foster meaningful relationships.
We learn about the difference between transactional business communications and true conversations, emphasizing how the latter fosters stronger connections, builds trust, and creates energy. Sayre introduces her 4-step Communication Framework, which encourages a shift from corporate jargon and rigid communication patterns to active listening, asking the right questions, and being fully present in each interaction. She also highlights the importance of "momentary surrender." Learn how by listening to the podcast.
(0:39) Sayre’s personal Why
(3:00) The 4-step Communication Framework
(12:52) Momentary surrender
(14:29) Improving your communication skills
(26:13) Converse with Sayre
Links and Resources
- Sayre’s LinkedIn
- Test-drive the Summit OS® Toolkit: https://stevepreda.com/summit-os-toolkit/
- Management Blueprint® Podcast on Youtube https://bit.ly/MBPodcastPlaylistYT
- Steve Preda’s books on Amazon https://www.amazon.com/stores/author/B08XPTF4ST/allbooks
- Follow video shorts of current and past episodes on LinkedIn https://www.linkedin.com/company/stevepreda-com/