Alex Sanfilippo is the founder of PodMatch, a fast-growing podcast matching platform, and the host of the Creating a Brand podcast for entrepreneurs. We discuss how business owners can leverage podcasting to grow their business, why documenting processes is critical and productivity tools required to scale a business.
[00:45] Alex’s professional background and how he became a podcast entrepreneur
[03:17] How the corporate environment prepared Alex for entrepreneurship
[12:20] How to use a blog to grow your business
[15:09] Should you outsource your blog?
[17:20] How podcasting is different from blogging
[21:04] Starting a podcast to grow your business
[23:40] Committing to consistency to get results
[28:52] Hiring micro-entrepreneurs
[30:51] Advice for starting a podcast
[33:10] Alex’s productivity tips
[39:58] The evolution of PodMatch.com since its inception
[44:24] The size of the podcast market available to PodMatch.com
Links and Resources:
Alex Sanfilippo’s LinkedIn Profile